Episodios

  • #72 - Behind the Scenes of SURREAL's Marketing with Ruth Tyrie
    Jul 10 2024

    Join us in this exciting episode of Tag Lab as we chat with Ruth, the Brand Manager of SURREAL, a pioneering brand in the health and wellness cereal market.

    Ruth takes us through her unique journey, starting from her days at a property investment firm to becoming a key player in SURREAL's success.

    Discover how SURREAL stands out with its innovative, protein-packed cereals and eye-catching marketing strategies.

    Learn about their creative campaigns, like collaborations with unexpected brands such as condom companies and Viagra, that make their marketing truly unforgettable.

    Ruth also shares insights on building a strong brand presence on social media platforms like LinkedIn and the power of community engagement.

    Whether you're interested in innovative marketing, brand management, or the future of healthy eating, this episode is a must listen.

    Tune in now to get inspired by the brand that's transforming the cereal industry with health, humour, and creativity.

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    35 m
  • #71 - Revolutionising our Business with AI: Tag Digital's Success Journey
    Jul 3 2024

    While many businesses talk about AI, few are putting it into practice effectively. At Tag Digital we are an ai-first agency, investing in up-skilling our team with the best AI training.

    In this episode the Tag Digital team shares how we are actively integrating AI into our daily operations, moving beyond the hype to achieve real, tangible results.

    Each guest discusses the problems they encountered in their respective teams and how AI helped solve those challenges.

    The conversation emphasises the importance of employee empowerment and AI's role in streamlining processes, improving efficiency, and enhancing creativity.

    Listen to the full episode now to find out how we have transformed our business operations with AI and automations.

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    1 h y 10 m
  • #70 - Navigating the Turns: Resilience, Family, and Drive with Sporting Legend, David Coulthard
    Jun 26 2024

    This week we sit down with racing legend David Coulthard for a candid conversation about life on and off the track.

    In this episode, David shares insights into the resilience shaped by his Scottish roots, the profound influence of family on his career, and his journey through the highs and lows of professional racing.

    David opens up about personal challenges, triumphs, and the eternal hope that defines his outlook.

    Tune in to discover how this motorsport icon navigates the turns of life with grace, humour, and an undying Scottish spirit.

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    47 m
  • #69 - Navigating Business and Family: The Dynamic Duo Behind Story Shop's Success with Gregor & Scarlett Hollerin
    Jun 19 2024

    In this episode of Tag Lab, we chat with Scarlett and Gregor Hollerin, founders of Story Shop, an innovative PR and marketing agency.

    They share their journey from dreaming about entrepreneurship to launching a thriving business amidst the chaos of the pandemic.

    Discover their inspiration behind Story Shop, the challenges of balancing work and family life, and the importance of trust and honesty in client relationships.

    Learn about their evolving leadership styles, unique company culture, and the long-term value of PR.

    Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable insights and inspiring stories.

    Listen now and get inspired by Scarlett and Gregor's incredible journey and the impactful work they're doing at Story Shop!

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    55 m
  • #68 - Leading with Purpose and Empowering Voices with Monique Ruff-Bell
    Jun 12 2024

    Join us on this episode of Tag Lab as we sit down with Monique Ruff-Bell, the dynamic Chief Programme and Strategy Officer at TED.

    Monique leads TED's global events, brand partnerships, and drives innovation and growth within the organisation. With over two decades of experience, she brings unparalleled insights into leadership, inclusion, and the power of ideas.

    In this episode, Monique shares her journey, revealing how TED selects inspiring speakers and topics that resonate worldwide. Discover her approach to fostering high-performing teams, promoting diversity, and creating an inclusive community where diverse voices are celebrated.

    Monique also delves into the importance of intention in both personal and professional life, providing practical advice for leaders and innovators.

    Whether you’re an aspiring leader, a TED enthusiast, or someone passionate about transformative ideas, this episode is packed with valuable takeaways that will inspire you to bring positive change to your own community.

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    45 m
  • #67 - 13 Lessons After 13 Years in Business with Craig and Laura Davidson
    Jun 5 2024

    Welcome to a very special edition of Tag Lab with Tag Digital's founders, Craig and Laura Davidson, sharing 13 lessons learned after 13 years in business.

    We celebrated Tag Digital's 13th birthday last month, in this episode our agency founders reflect on the important lessons they have learnt over the last 13 years.

    They discuss the importance of optimism, perseverance, diversity of thought, hiring smart people, total ownership and accountability, resilience during tough times and so much more...

    Listen to the full episode to uncover all 13 of their business lessons from the last decade.

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    15 m
  • #66 - The Entrepreneurial Edge: Sir Tom Hunter on Growth, Innovation, and Giving Back to Scotland
    May 22 2024

    Join us for an inspiring conversation with Sir Tom Hunter, Scotland's first self-made billionaire.

    In this episode, Tom shares his journey from selling shoes to leading successful businesses, highlighting key insights from his Scale Up Scotland initiative that supports entrepreneurs with funding, mentorship, and a robust network.

    Discover Tom’s vision for job creation in Scotland, his unique leadership style, and his strategies for building effective teams and a dynamic company culture.

    Learn about the challenges he faced during the Great Financial Crisis and the lessons he learned in risk management.

    Explore the impact of AI on business and Tom's advice for aspiring entrepreneurs on embracing failure, learning through experience, and thriving in today’s fast-paced world.

    Tune in for a conversation packed with wisdom, humour, and actionable insights for entrepreneurs and business enthusiasts.

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    52 m
  • #65 - Uncovering the Power of Resilience Through Real Stories with Emma J. Bell
    May 15 2024

    In this inspiring episode, we sit down with Emma J. Bell, bestselling author, award-winning speaker, and renowned resilience expert, to explore the profound journey and insights from her work, "9 Secrets to Thriving".

    This summary will explore key topics discussed, including resilience strategies, the power of narrative, and self-care practices among others, underlined by Emma’s insights and research.

    Emma has traversed the globe, logging over 35,000 miles to interview 50 extraordinary individuals who have overcome incredible challenges—from surviving terrorist attacks to adapting to life without limbs.

    These stories not only form the backbone of her book but also reveal pivotal resilience strategies that anyone can use to not just survive, but thrive.

    Join us as Emma shares her personal experiences, discusses the power of embracing discomfort, and reveals how simple shifts in thought and behaviour can lead to profound growth.

    Whether you're seeking to enhance your own resilience or inspire it in others, Emma's insights are bound to empower and enlighten.

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    55 m