On this week’s episode of Taking Flight, Sarah Tourville had the pleasure of being interviewed by a guest host, Ethan King, former President of EO Atlanta! They delved into her journey into entrepreneurship, her passion for communications, and the vital importance of aligning skills with passion. Sarah shared insights from her experience working on international PR campaigns, discussed the challenges she faced, and highlighted the key individuals who have played a significant role in her journey. It’s a grand season finale episode you don’t want to miss!

Takeaways:

• Successful entrepreneurship often hinges on aligning your passion with your skillset, ensuring sustained motivation and tenacity through challenges.
• Surrounding yourself with supportive and influential individuals, such as mentors, family, and business partners, can significantly impact your professional journey.
• For communicators, especially in PR, it’s crucial to measure the impact of your efforts to demonstrate value and refine strategies for better results.
• Scaling a business, particularly when targeting larger enterprise brands, requires overcoming numerous challenges and maintaining a strategic approach to growth.
• Confidence in your abilities and the value of your offerings is vital in driving sales and sustaining business growth, especially during tough times.
• Investing in customer retention and focusing on the customer experience can be more impactful than merely concentrating on acquiring new clients.
• Engaging with resources like influential books and professional organizations (e.g., EO) can provide valuable insights and support continuous personal and business development.

Quote of the Show:

• “Many entrepreneurs miss the mark when love and tenacity aren't there for what you do.” - Sarah Tourville

Links:

• LinkedIn: https://www.linkedin.com/in/sarahtourville/
• Company Website: http://www.mediafrenzyglobal.com
• EO Atlanta Organization: https://www.eoatlanta.com/

Ways To Tune In:

• Stitcher: https://www.stitcher.com/show/1035225
• Spotify: https://open.spotify.com/show/4e67LgZSZ0Vc2anrFzN8A1
• Apple Podcast: https://podcasts.apple.com/us/podcast/taking-flight-the-entrepreneurs-journey-podcast/id1652695640?uo=4
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNjJkNzk4OC9wb2RjYXN0L3Jzcw==
• Amazon Music: https://music.amazon.com/podcasts/82088400-c5a3-413c-9692-4719c8f1fd67/taking-flight-eo-atlanta-podcast
• Podcast Addict: https://podcastaddict.com/podcast/taking-flight-the-entrepreneurs-journey-podcast/4496468
• Deezer: https://www.deezer.com/show/6138535
• Player FM: https://player.fm/series/series-3482373
• Podchaser: https://www.podchaser.com/podcasts/taking-flight-the-entrepreneur-4968156
• YouTube: https://youtu.be/5PjpF-I9HYk

Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com