Want to show up at your best every day? It's all about asking the right questions! Shifting your mentality can transform your energy, passion, and enthusiasm. Discover the power of questions like, "What do I love about what I do?" and "What do I love about the obstacles that are in front of me?" These simple yet profound questions can help you generate the positive energy needed to excel in your real estate career.

How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of.

For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe.

In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential.

If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss.

You have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day.

Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down?

In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today.

You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists.

I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now.

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.

In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community.

You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation.

Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now!

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?

That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today.

You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy.

Watch or listen right now. The tools for thoughtful marketing are waiting.

In this episode, we discuss…

0:00 – The Best vs. The Rest

2:25 – A counterintuitive rule

4:50 – Marketingexamples.com

6:20 – 1of10.com

9:40 – reallygoodemails.com

13:50 – Tweet Hunter

16:55 – Dribbble

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.