• The Top Concerns and Issues for Tech Marketing Planning in 2024

  • Nov 13 2023
  • Duración: 31 m
  • Podcast

The Top Concerns and Issues for Tech Marketing Planning in 2024

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this Time to Value podcast, Gartner analysts Christy Ferguson and Jen Singleton focus on what tech marketing leaders need to know to plan effectively for 2024. With marketing budgets expected to be flat (at best) and tech marketing leaders under pressure to prove marketing’s contribution to the business, 2024 promises to be a challenging year. The continued adoption of GenAI in marketing and the need for different marketing skill-sets adds another wrinkle to the equation.

    Episode guests includes:

    Christy Uher Ferguson is a Vice President, Distinguished Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance.

    Jen Singleton is a Vice President, Analyst on the Technology & Service Provider team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and growth, and more tightly align marketing strategies with business objectives.
    Más Menos
activate_WEBCRO358_DT_T2
Más Menos

Lo que los oyentes dicen sobre The Top Concerns and Issues for Tech Marketing Planning in 2024

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles