The TrustMakers Por arte de portada

The TrustMakers

De: Edelman and Advertising Week
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  • Resumen

  • Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
    Copyright 2024 Edelman and Advertising Week
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Episodios
  • Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up’

    Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up’
    Jun 23 2024
    To close out The TrustMakers’ series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott’s reactions to the new 2024 Edelman Trust Barometer Special Report: …

    Continue reading "Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up’"
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    26 m
  • Creators Colin & Samir on What It Takes to Run a Creator Business

    Creators Colin & Samir on What It Takes to Run a Creator Business
    Jun 20 2024
    The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman’s …

    Continue reading "Creators Colin & Samir on What It Takes to Run a Creator Business"
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    27 m
  • New York Times’ Astead Herndon on the New Political Landscape for Brands

    New York Times’ Astead Herndon on the New Political Landscape for Brands
    Jun 19 2024
    The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they’re up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down …

    Continue reading "New York Times’ Astead Herndon on the New Political Landscape for Brands"
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    25 m
Liderazgo Gestión Economía
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