Episodios

  • No More Billable Hours: The Move To Value-Based, Results-Based Pricing

    No More Billable Hours: The Move To Value-Based, Results-Based Pricing
    Sep 24 2024
    Guest Shaun Jardine is an unapologetic disrupter in the world of pricing and billing by lawyers and law firms. He’s leading the charge to move from traditional billable hour pricing – charging for time – to the emerging revolution of value-based pricing. Charge for the results you achieve for your clients, not the time you spent getting there. Are you still charging for time? Why not base your pricing on your experience, your wisdom, your education, the outcomes your clients want, and everything you bring to the table. Clients don’t want your time, they want their problems solved. It’s not “the way we’ve always done things,” but Jardine explains why change is inevitable. As technology, notably AI, accelerates the practice of law, why should a lawyer charge less – fewer billable hours – for achieving results faster and more efficiently? The move to value-based pricing isn’t like flipping a switch. It will take effort, and it will involve your entire team, from HR to marketing, to lawyers and paralegals. But in a changing world, sticking with the old ways may not be an option. This fascinating conversation will ignite your curiosity and challenge you to think differently. Mentioned in This Episode: Charles Proteus Steinmetz “Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm,” by Shaun Jardine American Bar Association Rule 1.5: Fees RACI methodology of change management (free download) Join the next Community Table live. What’s on your mind?
    Más Menos
    48 m
  • Community Table: Managing Communications As Client Volume Grows

    Community Table: Managing Communications As Client Volume Grows
    Sep 10 2024
    In this episode’s discussions around the Community Table: Growing pains. As you bring on new clients, it can be hard for an overburdened team of lawyers and paralegals to manage client communications. Hear how texting can help bridge communication needs, how a virtual receptionist can fill gaps, and how a standing schedule of update calls and a task assignment system can ensure clear communications between lawyers and clients. ·What is the “rhythm/parking lot” method for managing client communications? Combined with allowing clients to schedule their own appointments online and chat functions, this system can take pressure off your staff. Be honest and direct with your clients. Set expectations and ask clients if your expectations and theirs align, so they know how the case will proceed. And if a client “emergency” arises, be sure your staff asks the right questions and fully understands the situation so they can provide clear details to the attorney. Mentioned in This Episode: Clio Legal Trends Report Clio For Clients app Cliocon 2024 (discount code, “actfast”) Google Chat Vonage Join the next Community Table live. What’s on your mind?
    Más Menos
    30 m
  • Is Your Small Firm Missing A Chief Financial Officer? Rent One.

    Is Your Small Firm Missing A Chief Financial Officer? Rent One.
    Aug 27 2024
    How are you doing? Not you, personally, your business. Do you know? Because many small businesses, including small law firms, don’t have a true CFO, someone who doesn’t just do your taxes, but who helps you understand your business, your bottom line, and your future. Danielle Hendon is the founder and CEO of 4 Corners CFO, bringing the benefit of “big business” financial analysis to entrepreneurs and business owners at a cost they can afford. She and her firm are “fractional CFOs,” providing the analysis and planning you need to stabilize your business, develop consistent revenue models, and grow with a goal in mind. Hendon helps businesses, like yours, evaluate where they are, how things are doing, what your “real profit” is, and how to set and move toward goals. Allocating overhead, hiring, understanding gross and net profit, and growing with purpose is all doable. Hear about “bottom-up budgeting,” understanding cash flow forecasts and how a CFO, even a part time CFO, can help spot red flags and build the pillars that will lift your business. Mentioned in This Episode: 4 Corners CFO Join the next Community Table live. What’s on your mind?
    Más Menos
    45 m
  • Community Table: CRMs, Hiring Done Right, and Value vs. Discounts

    Community Table: CRMs, Hiring Done Right, and Value vs. Discounts
    Aug 13 2024
    In this episode’s discussions around the Community Table: Adding a Customer Relationship Management (CRM) program for your law firm? Hear the struggles one small firm is facing as it looks to automate CRM duties. Start with knowing what you need, how you’ll keep up with clients and follow up on leads. Software is just a tool. Without a plan, it’s useless. Start with a “sequence of contact” (and no BS). “Misfiring” when you hire a new associate can be a headache (and expensive). How do you make sure it’s a good fit before you hire, instead of learning you made a mistake later? Treat recruiting as marketing. Start with a clear message. Know what you want and tell people. Are you offering discounts? Here’s the thing: people don’t always want discounts; they want value. A good deal isn’t about money, it’s about service. Give clients more, don’t charge less. Make them feel special. (Do you know what a lagniappe is?) Mentioned in This Episode: Constant Contact Hubspot Zoho CRM Keap Clio Grow Lawmatics “Origin and Meaning of the Word Lagniappe” Join the next Community Table live. What’s on your mind?
    Más Menos
    39 m
  • Special Episode: Get Real. Stop Kidding Yourself. Make Your Firm Profitable

    Special Episode: Get Real. Stop Kidding Yourself. Make Your Firm Profitable
    Jul 23 2024
    In this special, high-energy episode, we’re getting down and dirty and talking about fixing your firm. Consider this is a “visit to the doctor.” What’s ailing your firm? Guest RJon Robins is the founder and CEO of the firm How To Manage A Small Law Firm. He fixes things. Get real about the cost of client acquisition, marketing, revenue building, financial control, and finally your life as a business owner. Start with knowing that when you hang out a shingle, you run a business. You just happen to be a lawyer. Lots of lawyers have gone through what you’ve gone through. How do you turn your passion for the law into a profitable business? Hear how you can focus on the fundamentals of running a real business. Law firms are simple, at their core. Don’t overthink it. Lawyers have been running businesses for a thousand years. Learn the core nuggets that will drive your business. No fads, just the honest realities of business. No excuses. Learn how your firm can serve you, instead of you sacrificing for your firm. Get fired up, take charge, and get ahead. Mentioned in This Episode: Join the next Community Table live. What’s on your mind? Profit First for Lawyers, by RJon Robins RJon Robins Podcast How To Manage A Small Law Firm, Free Resources
    Más Menos
    39 m
  • Community Table: Troublesome Employees, Offshoring, and Atypical Marketing

    Community Table: Troublesome Employees, Offshoring, and Atypical Marketing
    Jul 9 2024
    In this episode’s discussions around the Community Table: A firm owner dealing with discipline problems stemming from her firm’s understaffing is frustrated. Feeling they have the upper hand, some employees are taking advantage of the situation. How can the owner regain control? What’s the best way to staff up? In-office, remote, or even offshoring some tasks? Christopher and guest Joey Seeber of Level Legal share tips about building a team, from in-house to offshore. An attorney wants to know if he should borrow to expand his firm in a competitive market. It’s OK to borrow money, but only if you start knowing how you plan to pay it back and what you expect in return. Evaluating the results of an affinity or educational marketing plan when there’s no direct call to action. It all comes down to new client acquisition and the Five Commandments of Marketing! Mentioned in This Episode: Legal Soft Join the next Community Table live. What’s on your mind?
    Más Menos
    33 m
  • Engagement for Law Firm Leadership: Get the Most From Your Team

    Engagement for Law Firm Leadership: Get the Most From Your Team
    Jun 25 2024
    Law firms often focus on revenue generation, client retention, and financial performance. But guest Tracy LaLone says true success is driven by the (very real) people who work at the firm. Firms that fail to engage and recognize their people, she says, can never reach their full potential. LaLonde is a corporate trainer who focuses on engagement within law firms. She has more than 30 years’ experience in corporate training and helps firms focus on the involvement, commitment, and enthusiasm workers feel for their workplace. Surveys show only 30% of American workplaces are considered “engaged.” So, there’s room to grow if you know how important engagement is to your firm’s success. How eager are employees to get to work each day? How valued do they feel? Are you focusing on billable hours at the expense of your team’s wellbeing and sense of purpose? LaLonde explains how she targets law firm burnout and underperformance through her Hierarchy of Engagement, a pyramid of workforce factors including pay, performance, and perks; work/life balance; and a shared purpose. Learn key tips you can put to work at your firm today to nurture engagement and achieve peak performance. Mentioned in This Episode: “The Joychiever Journey: Evade Burnout, Surpass Your Goals and Out-Happy Everyone” by Tracy LaLonde Joychiever Hierarchy of Engagement Joychiever Quiz: Are You a Good Manager? “First, Break All the Rules,” and other titles from Gallup ALM Join The Un-Billable Hour Community Table
    Más Menos
    36 m
  • Community Table: Branding vs. Marketing (And How to Use Both)

    Community Table: Branding vs. Marketing (And How to Use Both)
    Jun 11 2024
    In this episode’s discussions around the Community Table: A lawyer who’s falling behind wants to know why her leads are down. Should she focus on “branding” or “marketing,” and what’s the difference? While they are both part of attracting new business, they aren’t one in the same. Branding is important. Be authentic. Who are you? What are your values? You can’t fake it, you live it. And you don’t make it up as you go, you intentionally think about who you are and develop a consistent look, tone, feel, values, and mission across your firm. Messaging, marketing, and a clear call to action is something different. It costs money. Pay per click, local service ads, billboards, and more are about delivering a compelling message that drives potential clients to call you. Learn the “Five Commandments of Marketing.” Mentioned in This Episode: “Getting Started With Local Service Ads,” LSA explained, Google support Join the next Community Table live. What’s on your mind?
    Más Menos
    31 m