Many believe that businessmen must lie and cheat in order to be successful. This sets up a moral dilemma—does ambition mean you must choose between honesty and success? Instead, Don and Tal argue that true success and happiness depend on a deep commitment to honesty. The joy of productive work isn't just about the money, but about the satisfaction of creating and building something meaningful.

There is a saying in Hebrew: Every man is a universe within himself. That universe is made up of what you value. A strong sense of personal identity comes from knowing what you value.

Charity can be a worthy way to promote your values, but you get moral credit for earning your fortune, not giving it away.

Is there a conflict between work and life? Most people never realize that work can be something you are passionate about and something you choose. Tal and Don discuss how to connect passion, motivation and execution at work.

Business success and personal happiness don't come from serving others. They come from pursuing your rational self-interest. As fictional architect Howard Roark said "I don't intend to build in order to have clients. I intend to have clients in order to build."

Burnout is real, but it’s often the result, not of working too hard or too much, but of doing the wrong work.

Oh no my cat is sick! Deal with stress and anxiety by gaining clarity about what’s truly important to you. Then create a working system to achieve what you want that honors your hierarchy of values.

Happiness is not a temporary state or partial satisfaction, but a life you consistently love living. A state of human thriving. Don & Tal refute these six happiness myths: 1. Happiness is a myth. 2. You can will yourself to happiness if you just think positively. 3. Happiness is subjective. 4. Psychologists know what makes us happy. 5. Happiness comes from serving a cause greater than yourself. 6. Career success will make you happy.