Vicky Pasche, a Shark Tank alum and co-founder of Dapper Boi, reveals how a personal quest for authenticity led to the creation of a groundbreaking apparel line.

Dapper Boi's innovative apparel line challenges traditional fashion norms by offering all-gender, size-inclusive clothing. Vicky discusses her journey from personal struggle to entrepreneurial success, touching on the brand's origins, its pivotal appearance on Shark Tank, and its commitment to fostering inclusivity in fashion. Explore how Dapper Boi has navigated industry challenges and cultivated a loyal customer base through a distinct business model that emphasizes authenticity and body positivity. Join us to understand the impact of socially conscious entrepreneurship in the rapidly evolving fashion industry.

Tune in to this inspiring episode to grasp how passion and perseverance can revolutionize an industry. Subscribe for more stories of innovation and transformation in the ecommerce world.

• Dapper Boi
• Kickstarter
• Dapper Boi on Shark Tank
• Show Her The Money documentary
• Kiwi Size Chart app
• Couture Technologies
• IG:@meet_the_pasches

• Zipify
• Cleverific

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Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti Pihlainen

In this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.

Episode Highlights:

1. Introduction to Shopify Flow: What it is and how it can transform your business.
2. Key features and recent updates in Shopify Flow.
3. Matti Pihlainen's success story with Full Cycle.
4. Practical applications and creative uses of Shopify Flow.
5. Getting started with Shopify Flow: Tips and best practices.
6. Troubleshooting common issues and maximizing Flow’s potential.
7. Future developments and exciting new features in Shopify Flow.

About Paul Nuschke:
Paul Nuschke is a leading figure at Shopify, responsible for the development and growth of Shopify Flow. With a passion for automation and efficiency, Paul has dedicated his career to creating tools that empower merchants to streamline their operations. Before joining Shopify, Paul had a diverse career in tech, contributing to several groundbreaking projects and innovations. His insights and expertise have made him a sought-after speaker and a respected voice in the e-commerce community.

About Matti Pihlainen:
Matti Pihlainen is a pioneering merchant and the owner of Full Cycle, a successful bike shop in Ottawa. Matti has creatively leveraged Shopify Flow to automate and optimize various aspects of his business, resulting in significant time savings and operational efficiency. His hands-on experience and innovative approach offer invaluable insights for other merchants looking to harness the power of Shopify Flow.

Zipify

Cleverific

If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don’t forget to check out our previous episodes and follow our guests on social media for the latest updates and tips.

Additional Resources:

• Shopify Flow
• Paul Nuschke on LinkedIn
• Full Cycle
• The Unofficial Shopify Podcast

Also on YouTube: https://youtu.be/DcptOEqEACw

Join Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they’ve transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.

Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a tech-savvy approach to retail operations. His first major project was moving their sales online with Shopify, a groundbreaking move for the garden center industry. Lawson’s passion for innovation has kept Chalet Nursery ahead of the curve, from mobile POS systems to advanced UI extensions.

Visit Chalet Nursery: chaletnursery.com

Shopify POS: shopify.com/pos

Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space.

Listen in as we explore the art of transforming a simple idea into a thriving Shopify app. By honing in on customer pain points, asking the right questions, and targeting niche markets, we unravel how app developers can create solutions that resonate with users, save time, and conserve resources, all while paving the way for a successful product launch.

• Apps by Mat De Sousa
• Mat's Twitter
• Mat's LinkedIn
• Mat's Newsletter
• Mat's YouTube
• The Wide Company

• Zipify
• Cleverific

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• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
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• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features.

Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.

Episode Highlights:

1. Introduction to Shopify's Magic Media Editor and its AI features.
2. How Reprise Activewear transitioned from Kickstarter to Shopify.
3. The impact of the Magic Media Editor on Mary's workflow.
4. Tips and tricks for using the AI tools effectively.
5. The benefits of Shopify's support and educational resources.
6. How the Magic Media Editor saves time and money.
7. Creative uses of AI for ecommerce marketing.

Guest Background:
Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.

Links:

• repriseactivewear.com
• Shopify Magic

Also available on YouTube: https://youtu.be/mi3iKmZBxRE

We’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small.

• editions.dev
• Shopify Editions | Summer '24

• Zipify
• Cleverific

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"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."

Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.

Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.

• Faire
• Shopify Help Docs: Faire wholesale marketplace
• Wholesaling to Boutiques: The Podcast
• Flourish Market
• emilygreyco.com

• Zipify
• Cleverific

• Subscribe wherever you get your podcasts
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• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.

Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.

Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to turn your customers into your biggest advocates. Think about it: customers who love your brand can now champion it, and get a piece of the pie too. And if you're wondering how TikTok fits into this puzzle, we've got you covered. Noah shares insights on leveraging this platform to manufacture virality through short-form content, a strategy that's as intriguing as it is effective.

But wait, there's more. We tackle the nuances of tracking sales, using landing pages effectively, and why engagement with smaller influencers might just be your golden ticket.

Tune in to unravel the secrets of modern affiliate marketing and discover how you can turn your e-commerce store into a magnet for both customers and affiliates.

• Social Snowball
• apps.shopify.com/social-snowball
• Influencer Marketing Guide
• TikTok Creator Guide

• Zipify
• Cleverific

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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• Apply to work with Kurt to grow your store.