We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table.

Roxanne's story is one of grit and determination. After leaving her demanding job without a plan, she sought mental wellness and healthier habits, eventually venturing into e-commerce consulting and launching her own brand. We tackle the challenges she faced in finding a niche between heavy workout brands and unappealing supplements, aiming to provide a more approachable product. Our conversation touches on the disillusionment with dishonest marketing in the supplement industry and the importance of transparency and maintaining integrity in branding.

As we navigate the complexities of the health and wellness industry, we discuss the balance between promoting a brand assertively and staying true to one's values. Roxanne shares her struggles of being a brand owner, managing personal life, and creating authentic content. We emphasize the importance of storytelling, personal connections, and the continuous effort to refine our approach based on customer feedback. Tune in to hear our thoughts on balancing brand image with relatability and the dynamic nature of building a successful brand.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By moving beyond anecdotal insights, you can ensure your business strategies are grounded in solid data, driving impressive growth and success.

We wrap up by diving deep into understanding customer motivations and journeys. Discover the power of qualitative attribution surveys and how they can transform your marketing strategies. Through compelling real-world examples, including a case where a company learned to reallocate their ad spend for better results, we illustrate the impact of understanding your customers' entire journey. With actionable insights on leveraging qualitative and quantitative data, engaging customers, and maintaining open lines of communication, this episode is a treasure trove for anyone looking to build stronger brand relationships and adapt to ever-changing customer needs.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.

Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the first company to offer premium mushroom gummies, revolutionizing how we consume these potent fungi.

Step into the incredible world of mushrooms and learn why they’re closer to humans than plants, along with their unique growth processes. Jake demystifies the complexities of the mushroom market, revealing how Troop sets itself apart by using 100% fruiting body mushrooms. We also tackle the common issues of misleading products and the importance of authenticity and transparency in delivering high-quality supplements.

Explore the strategic marketing efforts behind Troop’s success, from challenging public misconceptions to leveraging the power of influential ambassadors. Jake shares how adaptogenics like lion’s mane have personally transformed his mindset and cognitive performance, offering insights into the broader benefits of these natural wonders. Packed with educational content and inspirational entrepreneurial tales, this episode promises to be a treasure trove for anyone interested in health, wellness, and groundbreaking business journeys.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.

Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.

We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter and, perhaps, even your own consumer habits.

Wrapping things up, we dive into the cultural conversations that swirl around us every day—from the influence of celebrity diets to the representation of breastfeeding in pop culture. This discussion isn't just for parents; it's for anyone who's ever wondered about the societal tapestries we're all part of. So, whether you're feeding a newborn or simply fed up with unrealistic standards, join us for a discussion that's as nourishing for the mind as it is for the soul.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.

For the final stitch in our eclectic tapestry, we're making a throwback to the MTV glory days and pondering if today's minimalist logo trend has us missing the mark. Amidst the laughter, we're threading the needle between nostalgia and novelty, celebrating the unsung heroes of the branding world. So whether you're a 'boy mom' seeking boy-proof fashion or a business owner navigating the challenges of a niche market, this episode is for you. Join us as we tailor a conversation fit for those who appreciate the beauty of the unique and the enduring.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need.

For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need!

Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely crushing it.

We hope this episode inspires you the way it inspired us.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump