Episodios

  • A Modern Take On Retail Brand, AI and Customer Strategy with Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation
    Jul 12 2024
    Meet Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). In a wide-ranging and engaging interview, we cover a lot of ground commensurate with Susan's remit, which includes all aspects of CTC’s brand, long-term strategy around customer insights, and CTC's sponsorship, community, and ESG initiatives. For those Canadians who might have lost track, or for international listeners less familiar, The Tire was Founded in 1922; in addition to the Canadian Tire banner, they have Party City, PartSource, Gas+, Mark's, Pro Hockey Life, SportChek, Hockey Experts, Sports Experts and Atmosphere, nearly 1,700 retail and gasoline outlets, supported by its Financial Services division and employs tens of thousands of people globally. So, as I said, Susan has a big job. About Canadian Tire Corporation Canadian Tire Corporation (CTC) includes a Retail segment, a Financial Services division and CT REIT.Founded in 1922, CTC’s flagship store, Canadian Tire, provides Canadians with products for life in Canada across various divisions.Other CTC banners include Party City, PartSource, Gas+, Mark's, Pro Hockey Life, SportChek, Hockey Experts, Sports Experts and Atmosphere.CTC operates nearly 1,700 retail and gasoline outlets, supported by its Financial Services divisionIncluding retail locations, CTC employs tens of thousands of people globally. About SusanSusan O’Brien is the Executive Vice President & Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). She oversees all aspects of CTC’s brand, aligning the curation of the entire customer experience across all channels and marketing programs. Susan also leads the long-term strategy around customer insights and is responsible for CTC's sponsorship, community, and ESG initiatives.Susan is an expert in all things branding, positioning, and customer engagement. She has played a critical role in reinforcing CTC as a purpose-driven, values-based Company through the evolution and rollout of CTC’s Brand Purpose – We Are Here to Make Life in Canada Better – along with its Core Values. Susan has been integral to the reinvention of the Canadian Tire brand through award-winning programs like We All Play for Canada and Tested for Life in Canada. She spearheaded the launch of Triangle Rewards – one of the most strategically important initiatives in the history of CTC – connecting the entire group of companies under one loyalty and credit card program. Her work has contributed to the Company earning the 2013 Marketer of the Year Award from Marketing Magazine, as well as it being named Canada’s Most Admired Brand by Léger in 2019 and 2021 and one of Canada’s Strongest Retail Brands by Brand Finance in 2019.Since joining the Company in 2008, Susan has held several progressively senior roles. Most recently, she served as Senior Vice-President, Marketing; prior to that, she was Senior Vice-President, Marketing & Corporate Affairs and Vice-President, Marketing for Canadian Tire.Susan sits on the Boards of Enactus Canada and Taymax Group LP. She holds an MBA in General Management from the Richard Ivey School of Business at the University of Western Ontario and a Bachelor of Commerce (Marketing) from Dalhousie University. Susan’s marketing acumen has consistently received industry-wide recognition, from her nomination for Marketing Magazine’s Top 30 under 30 awards to being named one of Toronto’s Brand Stars by Ad Week to one of Strategy Magazine’s Marketers of the Year. She was also named among the Globe and Mail’s Report on Business 50 Best Executives in 2022. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized ...
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    39 m
  • A Retail Success Story 40 Years in the Making: Gary Lenett, Founder & CEO, DUER
    Jul 5 2024

    Meet DUER founder and CEO Gary Lenett. This Vancouver-based brand features performance fabrics beyond denim in bottoms, tops, and outerwear for both men and women. It boasts a global wholesale network of over 1,000 doors, seven retail locations in Canada and the US, and a rapidly expanding North American e-commerce presence. Its vision is to be plastic fibre-free by 2028, and it is a success story 40 years in the making.

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    33 m
  • AI Meets Merchandising with Michaela Wessels, CEO & Co-Founder, Style Arcade
    Jun 28 2024

    Meet Michaela Wessels, CEO and co-founder of Style Arcade. Forbes described her innovative AI merchandising solution as the 'first of its kind' for retail, so I wanted to learn more. Michaela shares her industry insights and insights into the AI-powered tool that replaces spreadsheets with intelligent analytics and digital range planning.

    About Michaela

    With background in finance and over a decade of global retail experience, including formative roles at Truworths, Lacoste and The Iconic as VP of Merchandise, Michaela went on to found Style Arcade in 2018. Described by Forbes as 'first of its kind' for retail, Style Arcade has seen some of the world’s most notable brands replace spreadsheets with intelligent analytics and digital range planning.

    Style Arcade is an AI-powered merchandise buying and planning platform, providing intelligent merchandising recommendations to brands and retailers internationally. The software is the ideal merging of Michaela’s passion for efficiency and technology alongside her extensive career in retail.

    Style Arcade is venture backed by Acadian Software (Klaviyo, Convoke) and has grown in excess of 200% annually since inception, garnering the trust of over 6,000 global users. Working with pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Dion Lee.

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    24 m
  • A Model for 10x eCommerce Growth with Sabir Semerkant
    Jun 21 2024

    Meet Sabir Semerkant, an eCommerce consulting guru with 25+ years in e-commerce and over a billion dollars in revenue growth to his credit. Sabir shares insights into his framework, which unlocks 2X-10X growth for any e-commerce business with Product-Market Fit.

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    32 m
  • Around The World & Back Again: Veteran Retailer James Connell
    Jun 14 2024

    In a wide-ranging and overdue conversation, I catch up with James Connell, one of the industry's most experienced retail marketing, customer experience, brand and omnichannel executives. We talk about the evolution of customer experience, marketplaces, lessons learned from Asia and abroad, and his local & global consulting work here in Canada

    About James

    James has 25+ years of senior leadership experience in developing marketing, ecommerce, and customer experiences with a global lens. The bulk of his career was at Roots Canada, where he assumed several progressively more senior roles, and most recently before his departure as their Chief eCommerce and Customer Experience Officer, where he pioneered one of the first comprehensive omnichannel solutions in North America in 2009 while building digital revenue to equal just over half of the company’s direct to consumer sales.

    He has supported marketplace initiatives in North America and Asia, while innovating in social commerce, AI, brand strategy, and digital transformation. James has a proven track record of driving impactful branded, customer-centric experiences, being recognized with numerous awards, including Canadian Marketer of the Year, Salesforce’s eCommerce Trailblazer Award, and twice awarded the Best Ecommerce Technology Award by the Retail Council of Canada, and collaborating on a book about collaborative marketing teams in a global organization.

    Currently, James is consulting with several international businesses based in North America, Africa, and Asia in the ecommerce, FMCG, technology, and charitable verticals, helping businesses accelerate growth, and clarify their brand value proposition, go-to-market strategies, and digital platforms. Additionally, he has co-created a startup based in Singapore to educate and engage consumers and ecommerce businesses in Southeast Asia about environmental issues.

    LINKS

    LinkedIn - https://www.linkedin.com/in/jameshconnell/

    Website - www.jhconnell.com

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    31 m
  • Fashion Meets Purpose with Rob Smith, CEO and Founder of The Phluid Project, GET Phluid and The Phluid Phoundation (Encore)
    Jun 7 2024

    Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.

    My guest on this Encore episode from the summer of 2023 is Rob Smith, veteran retailer and now the CEO and Founder of The Phluid Project, GET Phluid, and The Phluid Phoundation; he has created a brand, combining his profession with his passion and a commitment to social justice. Rob and I first met when he was a guest on the Remarkable Retail podcast during the pandemic; we recently almost literally ran into each other at a conference in Toronto on the show floor, so an excellent opportunity to catch up on The Phluid Project and the retail environment in general from his vantage point.

    About Rob

    Rob Smith, the CEO and Founder of The Phluid Project, GET Phluid and The Phluid Phoundation, has created a brand, combining his profession, which is retail, along with his passion, a commitment to social justice. After graduating from Michigan State University, Rob began a long retail career, spanning over 30 years, orchestrating multi-billion dollar businesses through merchandising, e-commerce, marketing, product development and supply chain management.

    He worked his way through Macys for over two decades, working within four divisions and finishing with his final position as GMM/EVP Macys Corporate in product merchandising. Gaining new experiences, Rob became GMM/EVP at Victoria’s Secret and the Children’s Global Chief Product Officer for Nike, Levi’s Jordan, Hurley, and Converse with Haddad Brands.

    Rob leads the CSR committee as a Board of Director for Steve Madden and is an Executive in Residence with Wunderkind and The Fashioneering Lab. He’s the former Board Chair for The Hetrick-Martin Institute and also served on the board of directors for Athlete Ally. Rob lives in NYC with his husband, Rod Grozier, and his dog, Jackson.

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    24 m
  • A Masterclass In Retail Returns & Reverse Logistics with John Lee
    May 31 2024

    In this episode, I tap into John Lee's decades of reverse retail logistics experience. He discusses the importance of a seamless customer returns process, reasons for cart abandonment due to unclear return methods, and strategies using data analytics and personalization to reduce returns. We also explore managing high return rates, innovative solutions for non-restockable items, challenges in store handling of returns, best practices in reverse logistics, and leveraging returns for environmental stewardship.

    About John

    President / COO / Board member / Advisor, John is a change and growth leader with extensive Canadian and international experience in retail/eCommerce, supply chain & logistics, express and transportation, and also providing executive strategy and systems consulting in these disciplines. A brand ambassador, participative leader and coach, encouraging curiosity, learning and honesty, coaching and driving teams to approach their transformation agendas with courage, passion and open, transparent communications to achieve superior performance.

    He has launched and scaled-up new businesses, and led transformations and integration of acquisitions in others, working in Canada the United States, and globally in over 30 countries. In recent years John has been an industry leader in reverse logistics for retail and other industries. He has worked with several global retailers to design, implement and refine their customer returns, reverse logistics and merchandise liquidation operations in executive leadership roles as:

    • President, Channel Control Merchants Canada – the country’s largest reverse logistics provider and operator of extreme value retail stores;
    • US-based VP Business Development & Client Services for goTRG, the North American industry leader in data-driven reverse logistics, returns management, and online merchandise liquidation;
    • VP & General Manager – Canada for Liquidity Services, a publicly traded (NASDAQ: LQDT) company and the world’s leading provider of online liquidation marketplaces for retail merchandise, government surplus and industrial capital assets.

    In these roles, John worked with 7 of the top 10 US and global retailers, and many other major retailers and brands to build and operate processes that met the client’s objectives for both positive financial performance and auditable sustainability / environmental stewardship results. He says that he has had “the rare privilege to learn how to help organizations deliver great financial performance and achieve crucial and auditable environmental sustainability results at the same time”.

    John is an alumni of Harvard Business School’s Advanced Management Program and has served as Chair, Vice-Chair and Director on the Board of Directors of an international charity / research organization.

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    32 m
  • Radical Innovation, Leadership and Winning Every Race with Craig Baxter, Group President of Techtronic Industries Canada Inc. (Milwaukee, Ryobi, and Hoover)
    May 24 2024

    On this episode, I sit down with a colleague from back in my work on the brand side, Craig Baxter, Group President ofTechtronic Industries Canada Inc., part of a global 13 billion dollar powerhouse tool house of brands that includes Milwaukee, Ryobi, andHoover. In a wide-ranging and engaging conversation, Craig talks about radical innovation, retail go-to-market strategy, leadership for growth, and the epic come-from-behind marketplace win for his Milwaukee brand of power tools as the sixth horse in a five-horse race.

    About Craig

    Sixteen years ago, I was given the opportunity to become the president of TTi Canada; a world class leader in design, manufacturing, and marketing of power tools and accessories, outdoor product equipment and floor care for consumers, professional and industrial users in the home improvement, repair, and construction industries.

    Since then, I have had the privilege of working alongside a team of outstanding performers who share the same belief in setting audacious goals and holding ourselves accountable to deliver those goals while continuing to cultivate a best in class working environment.

    Along with our unrelenting strategic focus on powerful brands, innovative products, operational excellence, and exceptional people, we strive to continuously build upon a corporate culture where our employees can realize more and more of their abundant potential.

    What inspires me, is seeing people striving to do great work and growing into the best version of themselves. By continuously improving our culture through all of our success we have further leveraged our biggest differentiator as a company, and that is something I am very proud of.

    “Show class, have pride, and display character. And if you do, winning takes care of itself” – Bear Bryant

    About Michael

    Michael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

    Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,
    Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

    Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

    Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

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    37 m