Imagine if Wix invested in open source?

Imagine if Wix gained on WordPress?

Imagine if Wix conquered our beloved CMS?

Imagine if Wix focused on one area in WordPress: Data Liberation.

I don’t think the closed-source CMS will supplant tens of thousands of WordPress professionals 1-click installing WordPress for their clients any time soon, even with their aggressive marketing tactics. With a whole section devoted to their open source initiative documented at wix.engineering, including a behind the scenes look at how they scale their platform for 100’s of thousands of users, it’s obvious they know the importance of connecting with developers.

So why not call the bluff?

Matt Mullenweg just mentioned in his summer update at WordCamp Europe that the Data Liberation initiative isn’t moving as fast as he’d hoped. He wants to unlock customer website content (and other data) proprietary CMS’s like Wix hold hostage from their users, if they decide to migrate away.

What an amazing opportunity for Wix (and others) to take part in for the greater good of WordPress, open source, and all users of the web!

I agree with one of Kevin Geary’s points: I don’t believe there’s a master plan coming from the sidelines at Wix. They are a product and profit first company, their core product isn’t open source. Automattic on the other hand, “started” with an open source product and now it’s trying to build the profit first part of their business. More of that in my last post, What Would We Do with the Keys to the Kingdom?

Open source winning doesn’t mean that WordPress wins at every front. It shouldn’t. It can’t, really.

We’ve lost the plot if we think that our goal is to build a defense against these other CMS platforms. Instead of devising a timeline where WordPress must win at all costs, we should be advocating and demonstrating the WordPress way to these commercial entities. Look, I don’t think it’s an easy task, but if anyone from Wix is listening — spending a few $100k in engineering time to create a plugin that sync’s data to/from a WordPress install is probably money well spent — much more than sponsoring a YouTuber.

In the end, users win, which is the ultimate goal. The optimist in me hopes that the more proprietary brands sees the value in this type of portability, the more they might be enticed to go deeper investing in other parts of open source.

Heck, imagine if you could install the Gravity Forms plugin on your WordPress site AND a Wix site — what a world that would be.

But I’m not foolish, I know that these are epic challenges and largely not part of mainstream software’s agenda, or Automattic’s for that matter. I also know that the idea of wanting other platforms to look more attractive for developers means that WordPress could certainly look less appealing through the same lens.

There’s a model here that we’ve halfway unearthed. It’s worked for 21 years. Instead of the goal to have WordPress installed everywhere, maybe it’s the impression of our community that should be spread first. Do we need to be more than 50% of the web? Can Wix and others have their share so long as they become good stewards of open source?

My fear isn’t that other platforms will conquer WordPress, but that open source WordPress in collaboration with Automattic can’t move fast enough to find its footing. Loose terrain not just built on the rough edges of UI & UX decisions, but the lack of deep bonds threaded throughout the community. The stuff that gets challenged every day.

More transparency from leadership, Automattic truly investing in partnership with us, and community members treating everyone with respect and integrity — across the board.

Finally, a problem AI can’t solve, WordPress thriving because of humans.

In the battle for a dominate CMS, it’s hard to pick a winner or a loser, because the real fight should be for more choice, everywhere.

Get all the links here.

With the beta of WordPress 6.6 releasing, and seeing the advancements being made with site building features like Overrides for Synced Patterns — I can’t help but be excited for where WordPress is headed.

And I know you might have your druthers with it all, but I’m hoping you invest now because the future is bright for our favorite platform. Building websites with AI isn’t convincing me all that much, even if our Pillar sponsor Bluehost promises me a robot friend to help me build whatever I want with WordPress. Seriously, check it out.

I like to be in control of the process, tune the things I need, craft a layout that hits the right marks for my brand. Give me a bunch of patterns, blocks, and some ready-made templates and I’ll adjust the 10% that’s leftover.

The Rockbase theme does a great job at this. I recently used it on a new project, Our Beloved Medium, a 6-part audio documentary highlighting the impact of radio throughout history. Coming soon.

Blocks, patterns, templates, all jiving together in your new web development canvas — the browser. It’s the no code process users have been longing for since Visual Composer left your site with a bunch of unhinged shortcodes.

This is an exciting time, and it’s something we should be sharing with others. We need to keep WordPress thriving, even if you’re using some other tool to build your pages — WordPress remains your foundation.

Rocio Valdivia highlighted that even with the number of in-person events on the rise, new attendees to WordPress events have declined.

In the post, she prompts us with these 4 questions:

1. What motivated you to attend your first WordPress event? What were you hoping to gain or experience?
2. If you’ve organized an event in the past couple of years, what relevant feedback have you heard from new to WordPress attendees?
3. What unique value or benefit do you find at other non-WordPress events that you think could bring value to our WordPress events? (for attendees, organizers, and sponsors)
4. What type of new event or content do you think would be great for attracting and keeping new WordPress users (of any level) to WordPress events?

If you look at the graph, which starts to decline in 2017 (and putting aside COVID; though a massive contributor) I feel this follows the same dip of WordPress burnout — exhaustion? — that we felt when Gutenberg was first announced.

I’ve talked about this in the past, but the roll-out of Gutenberg came with a perfect storm: In tech years WordPress was already ancient. There was a rise in proprietary tools like Shopify and Wix that satisfied the lizard brain a lot of us early adopters in tech are looking for.

The communication of it all was highly criticized (including yours truly), but looking back, I couldn’t use the classic editor to build pages or write blog posts ever again. Then you thrust the whole industry into warp speed with COVID and lockdowns — yeah, I’m still trying to gather my braincells too.

Take a step back and ask yourself: Are you NOT excited for this software? Or are you just fighting the current because you don’t like change? I’m not talking about the politics of it all, I think it’s something you can abstract from WordPress the software, but to deeply evaluate the enjoyment of building a site with WordPress.

When Wordpress events were at their height, WordPress was fresh & exciting. But most importantly, we needed a place to learn more about it. The advancements of the site editing experience can be that revival moment for WordPress events. Get people excited about building & publishing with WordPress again.

A place to incorporate the real essence of the open source project, where we can stake our claim at the table to provide the necessary feedback to improve the tool.

Maybe loosen up the stuffiness of local meetups, encouraging (and promoting) education & awareness at a local level.

Linux opened my eyes to open source. Drupal showed me how to feel powerful as a non-developer. WordPress gave me all of that + an amazing community on top. For years the “builder audience” in WordPress was passed over for the advanced developers — but that’s all catching up to us, now.

It’s time we revisit sharing with others what they can achieve with WordPress. Keep WordPress thriving!