In this milestone episode of the WebWell podcast, Simon Hartt and Ben McKinley welcome back their colleague and DNS expert, Stephen Brewer. Celebrating our 20th episode, we’re switching gears to deliver a concise yet comprehensive guide on DNS, aiming to demystify this crucial component of the internet.

Stephen kicks off with an introduction to key terms like caching, CDN, and DNS, using relatable analogies to break down these complex concepts. We delve into the importance of DNS for web functionality, usability, and security, discussing how it impacts everything from website performance to user experience.

Ben and Stephen share insights into Cloudflare’s role in enhancing DNS efficiency, security features, and overall reliability. We also explore the challenges and solutions related to DNS management, highlighting the benefits of using modern tools to optimize web performance.

Tune in to gain a deeper understanding of DNS and learn practical tips to manage it effectively for your websites. This episode is packed with valuable information for both tech enthusiasts and professionals alike.

We'd love to know what you think!! Please send your questions or comments to webwell@cascadewebdev.com We look forward to hearing from you!

Welcome to the latest episode of the WebWell Podcast, your newest binge-worthy podcast, where we unravel the threads of digital marketing with the insight of industry leaders. Today, we're excited to host Kent Lewis, a digital marketing maestro and entrepreneurial spirit whose journey has shaped the digital landscapes of Portland and beyond. In this episode, titled "The Journey of a Digital Marketing Entrepreneur," hosts Simon and Ben chat with Kent about the thrills and challenges of starting and steering a digital marketing agency. From his early days to founding Anvil Media and his current role at Anvil Unlimited, Kent shares stories that are as educational as they are entertaining.

Tune in as we explore how Kent's leadership has not only driven business growth but also fostered significant community through initiatives like pdxMindShare and his involvement in entrepreneur organizations. We'll also get a peek into the world of a Fractional CMO and how such roles are revolutionizing strategies in the digital age. Whether you're a budding entrepreneur, a marketing professional, or just curious about the digital domain, this episode is packed with insights that promise to enlighten and inspire. Don't miss out on this compelling dialogue that bridges professional insights with personal journeys in the evolving world of digital marketing.

To learn more about Kent, visit:
https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/
https://kentjlewis.com/
https://www.anvilmediainc.com/

We'd love to know what you think!! Please send your questions or comments to webwell@cascadewebdev.com We look forward to hearing from you!

Navigating Shifts in Digital Marketing: Mike Terry’s Journey from Retail to Marketing Ninja!

In this episode of the Web Well Podcast, Ben McKinley and Simon chat with special guest Mike Terry about the ever-evolving landscape of digital marketing. Mike shares insights from his extensive career, discussing the transition from traditional marketing roles into the digital space and his experiences at various agencies. They explore how personal and professional growth is vital in adapting to changes in the industry, and how continuous learning can help navigate the challenges of business development and client relationships. Join us for a candid discussion on making the most of opportunities and the importance of staying current in a rapidly changing field. Tune in for practical advice and stories from the frontline of digital marketing.

Email: Mike.T@CoreDigitalConsulting.com
LinkedIn: https://www.linkedin.com/in/pdxadman/
Instagram: https://www.instagram.com/coredigitalconsulting/

Please send your questions or comments to webwell@cascadewebdev.com We look forward to hearing from you!

Join us on The WebWell Podcast as we embark on a journey with Bill Pierznik, a trailblazer in the legal field and an entrepreneur at heart. From opening a law firm in the tech-fueled days of Portland, OR, to holding key leadership roles at companies like Jive Software and Act-On, Bill shares his incredible journey, insights, and the lessons learned along the way.

Dive deep into Bill's beginnings, from his college days to the decision of starting his own firm at a young age. Hear firsthand accounts of the fast-paced environment at Jive Software, his growth at Act-On, and his latest venture with Dave Hersh at the innovative startup law firm, Macro Law. Discover how Macro Law is redefining legal services through technology, automation, and a unique business experience, including the adoption of membership-based pricing.

But there's more to Bill than law and leadership. As a franchise owner of Restore Hyper Wellness, Bill explores another facet of his entrepreneurial spirit. He also shares his personal growth mantra of adding one new skill each year, ranging from swimming to Spanish, and his passion for Mesoamerican history, Mexican food, and long day hikes.

Bill offers invaluable advice for aspiring lawyers, entrepreneurs, and anyone interested in starting a services business in today's rapidly changing world of AI and automation. He emphasizes the importance of humility, networking, flexibility, and the art of knowing when to pivot.

This episode is not just about the professional milestones but also about finding balance, continual learning, and the individuals who have inspired Bill's life philosophy. Tune in for an inspiring conversation filled with actionable insights for navigating your path, whether in law, business, or personal growth.

See what Bill's up to online:
@billpierznik
www.macrolg.com
www.restore.com

Please send your questions or comments to webwell@cascadewebdev.com  We look forward to hearing from you!

Join us on the WebWell Podcast as hosts Simon and Ben McKinley chat with the dynamic Ryan Buchanan. In this episode, Ryan takes us through his unique journey from Maryland to the heart of Oregon’s business scene, sharing tales from his early days, including an unforgettable gig as a night janitor at Glacier National Park. He opens up about the ups and downs of his entrepreneurial path, focusing on the evolution of his agency, Thesis, and the hard lessons learned along the way.

But Ryan's story goes beyond business. He delves into his commitment to community and social good, especially through his initiative, The Script, which aims to bring more diversity into the professional world. His personal stories, like the hilarious wig prank on a colleague or the wisdom he's gained from his parents, add a personal touch to the conversation.

Ryan also talks about how he balances his professional achievements and his love for the great outdoors, showing that it's possible to succeed in business while still having fun and making time for what you love. The episode wraps up with Ryan sharing his future plans, both for Thesis and his personal life, including an exciting fastpacking adventure.

This episode is perfect for anyone interested in how to mix business success with a heart for community work. Ryan’s experiences and insights offer a real-world look at making a difference in both the boardroom and beyond.

Find Ryan online:
LinkedIn - @ryanbuchanan
Instagram & X - @ryanbuch

Please send your questions or comments to webwell@cascadewebdev.com  We look forward to hearing from you!

In this episode of the WebWell Podcast, we are graced with the fascinating story of Farhah Ghafarzade, the visionary behind Green Drop Garage.

Starting from humble beginnings, living on a boat and working on a shoestring budget, Farhad's journey is nothing short of inspirational. He shares how Green Drop Garage, an eco-friendly car repair shop in Portland, has redefined the auto service industry.

Farhad discusses the unique aspects of the business, from converting cars to run on vegetable oil to offering car care classes and embracing a membership model. He explains how Green Drop's commitment to the environment extends beyond just car repairs, highlighting their carbon-neutral practices and community involvement.

We also explore Farhad's venture into real estate and how his innovative approach is influencing the Portland landscape. Join us for an enlightening conversation about entrepreneurship, environmental consciousness, and the power of trust in business.

Learn more about Farhad and the Green Drop Garage visit www.greendropgarage.com. Don't forget to follow Farhad on Instagram @farhadpdx!

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com

In this enlightening episode of the Web Well Podcast, we have the privilege of talking with Cathey Armillas. 

Join us as we explore Cathey's fascinating journey from a high school psychology class to becoming a powerhouse in marketing and a renowned speaking coach. Cathey shares her unique insights on how a fundamental interest in human psychology led her to a career in marketing and eventually to coaching people in the art of impactful speaking. We also get a peek into her personal life, from her early days in sports to her current passion for pickleball.

Cathey's story is a testament to the unexpected twists and turns life can take and how embracing these changes can lead to a fulfilling career and life. You can tune in for an episode filled with inspiring stories, practical advice, and a fresh perspective on speaking and marketing.

Learn more about Cathey at www.catheyarmillas.com or search for her on Social Media.... she's the only Cathey Armillas (with an "e")!

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com

In this episode of The WebWell Podcast, we dive into the intriguing world of leadership transitions within companies. Titled "99 Reasons For A Redesign But A New Marketing Director Ain't One," we welcome guest Colby Schlicker, a seasoned expert in the field.

As organizations bring in new leadership from outside the company, a common phenomenon emerges. It's the desire for a dramatic makeover, often manifesting as a website redesign. But is this always in the best interest of the organization?

Join us as we unravel the motivations behind these changes. Is it a quest for more impact, a generational shift, or something else altogether? We'll explore the forces at play and offer insights on how to make informed decisions when considering a website redesign in the midst of leadership transitions.

Tune in to gain a deeper understanding of the dynamics between leadership changes and website redesigns, and discover strategies for ensuring these transformations align with your organization's goals and values.

Learn more about Colby - www.agencyxpartners.com or on LinkedIn.

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com