The Women in the Arena

De: Paige Rene Williams
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  • Resumen

  • Join the female leaders of The Women in the Arena— the podcast that adds charisma and inspiration to your week while guiding you to rediscover your purpose, reignite your motivation and resubscribe to the projects that make you feel high on life.
    2023
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Episodios
  • Stop Relying on Referrals and Generate Leads with Shelby Fowler-Moss Owner of Fempire Media

    Stop Relying on Referrals and Generate Leads with Shelby Fowler-Moss Owner of Fempire Media
    Aug 8 2024
    Episode 33 | In this episode of The Women in the Arena, host Paige Williams chats with Shelby Fowler-Moss, the dynamic owner of Fempire Media. Shelby brings her extensive experience in the advertising world to the table, sharing her journey and invaluable insights on moving beyond referrals and generating consistent leads. About Shelby A natural-born entrepreneur, Shelby Fowler entered this world with an adventurer's heart and an outlaw's energy. When she wasn't slingin' lemonade at one of her early ventures, she was watching her parents manage their many small businesses. For the past eight years, Shelby has been empowering women to soak up every last drop of financial freedom. She's the perfect mentor for all things digital advertising and psych-based marketing because Shelby's own ad agency has managed over $20 million in ad spend in the last two years alone. Takeaways: Shelby outlines a four-step process for successful lead conversion: Attract, Educate, Nurture, and Convert. This holistic approach integrates advertising, marketing, and sales seamlessly. Use services like Instacart or Walmart Plus for grocery shopping to save time. Additionally, hiring a house manager or a college student for tasks like grocery shopping, cooking, and laundry can significantly reduce daily stress and free up more time for other activities. By directly stating prices during calls and pausing for the client’s response, Shelby transformed her sales process, improving her conversion rate from 0% to successfully closing deals. It's advisable for local businesses to use Instagram Messenger ads to attract leads. By ensuring your profile acts as a sales funnel, and running targeted ads, you can generate quality leads and drive conversions. In this episode: [00:21:00] Shelby shares an example of a client who employs a house manager—a college student—for tasks like grocery shopping, cooking, cleaning, and laundry. This arrangement significantly reduces daily stress and frees up time. [00:22:00] Paige highlights the challenge women face in balancing multiple roles and responsibilities, and agrees with Shelby on the value of delegating tasks to alleviate mental load. [00:23:00] Shelby points out the disproportionate mental load that often falls on women, especially regarding household and family responsibilities, and emphasizes the importance of addressing this imbalance. [00:24:00] Paige and Shelby discuss the impact of being proactive and seeking solutions, especially in the context of sales training and business growth. [00:25:00] Shelby recounts a pivotal moment in her business where she struggled with closing sales calls despite generating leads. She realized that her approach needed improvement. [00:26:00] Shelby shares a turning point where she learned from a sales coach to state the price during the call and then remain silent, leading to successful sales conversions. [00:28:00] Shelby explains her new approach to sales calls, where she states the price and then waits for the client to respond, which has improved her conversion rates. [00:30:00] Paige and Shelby discuss the importance of shifting focus to finding solutions rather than dwelling on problems, and how this approach can drive business success. [00:31:00] Shelby recommends Facebook and Instagram as effective channels for local businesses to attract clients. She highlights the "Layup Leads" method using Instagram Messenger ads. [00:32:00] Shelby explains how Instagram ads can drive messages to businesses, allowing for direct communication and effective lead conversion. She emphasizes the importance of having a well-optimized profile. [00:33:00] Shelby discusses the benefits of running retargeting ads for people who have engaged with initial ads, which can be cost-effective and improve conversion rates. [00:35:00] Paige acknowledges the value of using Instagram DMs effectively and the importance of creating a conversational flow to avoid the perception of dirty sales tactics. [00:36:00] Shelby suggests starting with a low-cost mini course on the Layup Leads method for those new to advertising, and creating engaging content on Instagram. [00:37:00] Shelby shares the success of creating engaging reels on Instagram, even if they don’t go viral, and provides an example of her own viral video about a spray tan mishap. Resources The Women In The Arena Rise Facebook Community Listen on Apple Podcasts Listen on Spotify Watch on YouTube Shelby’s Layup Leads Method Connect with Shelby on IG Follow her on Facebook Visit Fempire Media Quotes “Women often carry a disproportionate mental load when it comes to household and family responsibilities. It’s important to address this imbalance.” - Shelby on the women's mental load“Creating engaging reels on Instagram can be successful, even if they don’t go viral. It’s all about connecting with your audience.” - Shelby on creating engaging content“During a sales call, stating the price ...
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    45 m
  • Chatgpt, Sales Automation & More: How Being Let Go Propelled Blessing Into The Life She Always Wanted

    Chatgpt, Sales Automation & More: How Being Let Go Propelled Blessing Into The Life She Always Wanted
    May 28 2024

    In this inspiring episode of "The Women in the Arena," host Paige Rene sits down with tech strategist Blessing Richardson to discuss her journey from self-taught coder to successful entrepreneur.

    Blessing shares her experiences in corporate tech and startups, emphasizing the importance of understanding technology's role in business operations. They explore how Blessing integrates AI and automation into business processes, providing valuable insights for women entrepreneurs.

    The conversation covers practical tips on using tools like ChatGPT to streamline tasks and the importance of building efficient sales hubs. Blessing's story is a testament to the power of perseverance and the pursuit of passion.

    Takeaways:

    1. The importance of working in medium to large companies for exposure to scale and innovative solutions.

    2. The potential of AI tools like ChatGPT in automating and streamlining business processes.

    3. The value of integrating technology into business operations to improve efficiency and profitability.

    In this episode:

    [00:02:00] Blessing shares her journey into tech and becoming a tech strategist.

    [00:04:00] Discussion on the benefits of working in medium to large companies.

    [00:13:00] Insights on using ChatGPT and its applications in business.

    [00:24:00] The concept of sales hubs and their importance for small businesses.

    [00:42:00] The significance of having a unified system for managing different revenue streams.

    [00:09:00] Blessing's experiences in different tech environments, from startups to Fortune 500 companies.

    [00:18:00] How Blessing uses AI to simplify business operations.

    [00:29:00] The challenges and advantages of integrating various business tools.

    [00:33:00] Practical examples of automating client interactions and contract management.

    [00:50:00] Blessing's personal story of overcoming obstacles and pursuing her passion.

    Resources

    1. The Women In The Arena

    2. Listen on Apple

    3. Listen on Spotify

    4. Connect with Blessing on Threads

    5. Read about Blessing on her website

    6. ChatGPT: OpenAI

    7. Other Tools mentioned: Airtable, Notion, Coda, SmartSuite

    Quotes

    1. "Keep saying yes and keep moving forward." - Blessing Richardson
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    56 m
  • 3 Mistakes Brilliant People Make That Block Sales

    3 Mistakes Brilliant People Make That Block Sales
    May 8 2024

    Come along with Paige Rene in this delightful episode of "The Women in the Arena," where she chats about the little slip-ups that even the brightest entrepreneurs can make while selling their products or services.

    With six years of business and coaching under her belt, Paige is ready to spill some practical tips to help you polish up your selling strategies. This way, you can connect more deeply and effectively with your clients.

    Whether you’re into sales, marketing, or any part of the entrepreneurial world, this episode is brimming with useful guidance to help you dodge common mishaps and improve your business approach.

    Takeaways:

    1. When explaining your expertise, tailor your communication to the comprehension level of your audience, ensuring they understand and connect with what you're saying.

    2. It's crucial to align your selling points with what your customers genuinely want, rather than merely presenting what excites you about your product or service.

    3. Your passion for what you're selling significantly impacts your success. Be clear and enthusiastic about your offers to resonate more deeply with potential clients.

    In this episode:

    [00:27] Paige introduces the theme of the episode and the relevance to various professional fields.

    [01:20] Detailed breakdown of the first selling mistake: Over-complicating your message.

    [03:12] Discussion on the second mistake: Focusing too much on your passion instead of customer needs.

    [11:31] Exploration of the third mistake: Lack of genuine enthusiasm and clarity in what you're offering.

    [16:53] Closing thoughts and a reminder of how these insights can benefit your selling strategies.

    Resources

    1. The Women In The Arena

    2. Rise Facebook Community

    3. Listen on Apple Podcasts

    4. Listen on Google Podcasts

    5. Listen on Spotify

    6. Watch on YouTube

    7. Paige Rene’s Instagram

    Quotes

    1. “Confused buyers don't buy, confused people don't understand what you're trying to sell them.” - Paige Rene, Host

    2. "You have to practice being able to translate all the knowledge you know, through the filter of being able to teach it to a fifth grader.” - Paige Rene, Host

    3. “You have to sell the result to somebody. You can't sell the process. They're not excited about the process." - Paige Rene, Host

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    18 m
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