It is generally accepted that the market is driven by demand. What if YNAB was really just a long con to generate demand for quality goods and services... like toasters?

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Jesse's back with another round of Ask Jesse, where he answers questions in his inbox. In today's episode, Jesse discusses his recent engagement with Marx's Das Kapital (he gave up on it), gives an update on his debit and credit card usage, and explains how too much awareness around your investments can end up be a negative.

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One of Jesse's takeaway from the recent YNAB Fan Fest in Salt Lake City is that YNAB'ers are good at iterating. They make a plan for their money, spend the money, and reflect on whether the spending was on things they were really looking for. Then, they adjust the plan. In the process, they're not just learning how to manage money, they're learning more about themselves.

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We've all done it before, saying something to the effect of: "I'd love to do X, if only I could afford it." We have all cited money as the reason we haven't done something, or bought something we say we wanted. The next time you catch yourself saying this, Jesse urges you to stop and examine why it is you are blaming money for the reason you can't do (or buy) the thing. Is it because you really want to do/buy it, or because you're seeking escape from some other uncomfortable part of your life? If you really DO want the thing, but you're blaming lack of money for it, perhaps you are feeling frustration that you have allowed less important priorities to get in the way of saving for the thing.

Whatever it is, money is not a good excuse for not doing something you really want to do. But, we blame money because there is some real friction we are experiencing, so it's worth honoring the feeling and digging deeper to figure out what's driving it. In that way, we can stop wielding money against ourselves and allow money to work with ourselves.

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Bigger bank account balances, paying off debt, saving marriages... these are all things thousands of YNAB'ers have praised YNAB for helping them accomplish. But it's not what YNAB is about. Jesse explains: YNAB is really about getting to know yourself better, and making better spending decisions as a result. It's about reducing the second guessing in your life, and spending your money in perfect alignment with you.

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Using YNAB reveals a paradox about money -- the more you engage with it, and spend time and energy on it, the more it gets out of the way and just let's you live your life. Money is you, so learning how to manage it really means learning more about yourself and becoming more in tune with your desires, your values, and your priorities.

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When you practice the four habits of YNAB, money just gets out of the way. In today's episode, Jesse reflects on his thought process about paying for kids' college. Where he used to be against it, now that he has kids in college, he is helping them pay for it. As he has talked about on the podcast many times, his thoughts and opinions change over the time; the podcast is a sort of audio journal documenting these changes. But the real win here is that because Jesse and his wife put money aside for their kids, they were able to make this decision without worrying about money. The money was not a deciding factor, leaving them free to decide whether helping their kids with college was the best decision for them. And that is freeing!

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Twenty years ago, in a galaxy far, far away... Jesse Mecham launched youneedabudget.com with a budgeting spreadsheet and a modest goal: cover the $350 a month in rent he owed for the next couple years until he and his wife graduated from college. Since then, YNAB has grown leaps and bounds beyond Jesse's original idea. In today's episode, Jesse reflects on the last two decades, thanks the people who have made it happen (most importantly YOU, YNAB users!), and wonders what the next two decades have in store.

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