Episodios

  • Mobile Strategy for 2022 - Ken Condon - Segmentify
    Mar 22 2022

    Welcome to the first episode in the first series of The eCommerce Growth Show Global Series!

    In this episode of The eCommerce Growth Show Global Series, Carlos sat down with Ken Condon, Global Sales Director at Segmentify, to talk about mobile strategy for 2022.

    They discuss how the industry is ever changing and how the huge movement from Desktop to Mobile over the last 3 years seems to have caught everybody out. Ecommerce now needs to catch up with the trends and deliver all your visitors needs in one scroll


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    24 m
  • REVEALED | The Truth Behind Cookieless Tracking
    Dec 23 2022

    Welcome to the new episode of the eCommerce Growth Show Global.

    Google is on the verge of dipping all the cookies in milk and devouring them one by one 😱😱

    But what will the advertisers and marketers do once the cookies are gone? How does “cookieless tracking” work?

    What is “cookieless tracking” anyway?

    Conversations around #dataprivacy have been ongoing for decades, but can we truly have online privacy? What does Google have to gain from eliminating third-party cookies?

    Umut Çakmak, Digital Data Analyst, and Onur Teler, VP of Marketing at Segmentify, are breaking it all down in the latest episode of Growth Show: REVEALED | The Truth Behind Cookieless Tracking.

    -https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/privacy-and-trust/google-marketers-privacy-environment-adaptations/


    -https://www.whatisagoodbouncerate.com/

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    11 m