The eCommerce Growth Show is a brand new podcast focused on helping you take your sales growth to the next level in 2020. Have a listen to this trailer to find out exactly what we have coming up for you in our first series. We'll be covering eCommerce websites, changes in the technology space, personalisation and conversion rate optimisation. We'll be looking at how to get people to your website with email marketing and other communications channels, AND diving into the world of payments, and mobile - you've got to give the customer what they want after all! Completing our journey through the eCommerce sales cycle we'll take a dive into the post purchase experience. 

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In recent years the eCommerce website industry has changed a huge amount. In this episode we discuss those changes with BigCommerce's Head of Europe Mark Adams, and explore the opportunities that gives today's brands. 

One of the most effective ways to improve the performance of your website is to put in place personalisation software - but just installing it is not enough. In this episode we talk with Murat Soysal co-founder of Segmentify to discover how successful retailers are approaching their on-site personalisation strategy. Using the tools well will delight customers, improve conversion rates, AOV and repeat purchase rates. Plus the same technology can be used to increase purchases from first time buyers AND get customers to your website in the first place. Find out how you can achieve all that in this episode.

To achieve success in eCommerce in 2020 you've got to think about building a conversation, a relationship with your customer. Batch and blast just doesn't cut it anymore. That means you'd need to get your data right, understand why you're collecting it, sort out your preference centres and learn to understand the customers' digital body language. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by dotdigital's Gavin Laugenie to discuss this crucial topic.

Payments are a part of eCommerce that's easily ignored - just leave it to the finance team. But they really shouldn't be ignored. Sorting out your payments systems and strategy can have a fundamental impact on your business growth. Increasing conversions by giving the customers the options they want, making mobile payment straightforward, enabling overseas success AND giving you data you can use to further personalise communications. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by Adyen's Brian Mapley to make this seemingly complex topic simple.

Did you know what happens after the buy button has a huge impact on sales to new customers as well as those who've experienced your post-buy-button processes. We get deep into this with Sara Arthrell from retail operations platform Brightpearl.

It is easy to just forget about your shipping strategy, but you really shouldn't. In this episode, we chat with Tash Jones from SmartFreight about how by getting clever and using a carrier management solution you can both save costs and increase sales. Saving costs by automating tasks to reduce the load on your customer service team, and making sure every parcel is shipped the right way. Increasing sales by easily improving customer experience post purchase so they buy again, plus giving the customer more choice when they place their order.

The eCommerce Growth Show is a brand new podcast focused on helping you take your sales growth to the next level in 2020. We're super excited to announce that due to popular demand, we have decided to continue our eCommerce Growth Show and so, "series 2" will be kicking off shortly! We have a large number of new thought leaders for you, from a range of backgrounds, including eCommerce and digital marketing agencies, brands, consultants, more tech suppliers and even a life coach! All of whom are keen to share their expertise with us, so, if you haven't done so already, do head over to segmentify.com/podcast to register for the new episodes as they become available!

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