Episodios

  • 07: Exploring Types Of Online Advertising
    Jul 9 2024

    In this episode of eBizPod, we dive into the fascinating world of online advertising. From search engine ads to social media campaigns, we cover the various types of online advertising that businesses use to reach their target audiences. Our journey starts with pay-per-click (PPC) advertising, where we explain how platforms like Google Ads can drive traffic to websites through targeted keywords.

    Next, we explore the impact of social media advertising on platforms such as Facebook, Instagram, and LinkedIn, where tailored ads reach specific demographics based on user behavior and preferences. We'll also take a closer look at display advertising, including banner ads and video ads that capture attention across websites and apps.

    Content marketing and native advertising are also on our agenda, as we discuss how brands create valuable content to engage and convert users. We'll examine email marketing, a powerful tool for nurturing leads and maintaining customer relationships, and influencer marketing, where partnerships with social media personalities boost brand visibility.

    Join us as we break down each type of online advertising, providing insights, tips, and real-world examples to help you navigate and leverage these strategies for your own business. Whether you're a seasoned marketer or just starting, this episode is packed with valuable information to enhance your online advertising knowledge and effectiveness.

    Tune in, and let's explore the dynamic world of online advertising together!

    More here: https://ebizpod.com/types-of-online-advertising/
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    24 m
  • Tips for Success: 12 Things to Do Before Ad Campaigns
    Jul 2 2024

    Welcome to another episode of EbizPod Podcast! 🎙️ In this episode, we dive deep into the world of ad campaigns with a focus on preparation and strategy. Are you about to launch an ad campaign but unsure where to start? We've got you covered!

    Episode Highlights:

    • Learn how to set clear and measurable goals for your campaign.
    • Discover the importance of understanding your target audience.
    • Gain insights into essential market research tactics.
    • Get budgeting tips to maximize your ad spend.
    • Explore how to choose the right platforms for your ads.
    • Understand the elements of compelling ad copy and visuals.
    • Learn about setting up tracking and analytics for accurate performance measurement.
    • Define key performance indicators (KPIs) to measure success.
    • Prepare for A/B testing to optimize your campaigns.
    • Ensure compliance with ad policies and legal considerations.
    • Build a contingency plan to handle unexpected challenges.
    • Conduct final checks before launching your ad campaign.

    Whether you're a seasoned marketer or a beginner, these 12 essential tips will help you fine-tune your strategy, avoid common pitfalls, and set your ad campaigns up for success. Tune in and transform your advertising approach!

    Don’t forget to subscribe, rate, and review our podcast. Share your thoughts and questions with us, and we might feature them in our next episode!

    Connect with us:

    • Website: https://ebizpod.com
    • Facebook: https://www.facebook.com/eugene.agoh
    • Twitter: https://twitter.com/AdsTargets
    • LinkedIn: https://www.linkedin.com/in/eugeneagoh/
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    14 m
  • Understanding Africans and African-Americans differences
    Jun 25 2024

    Understanding Africans and African-Americans differences. Eugene and Toni discuss the differences between Africans and African-Americans in the United States of America.

    We want to hear your opinion and also invite you to join the conversation in the subsequent episodes.

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    52 m
  • Demystifying Digital Advertising Acronyms
    Jun 23 2024

    Welcome to "Digital Marketing Mastery"! In this episode, we're breaking down the jargon and demystifying the world of digital advertising acronyms.

    From CPC to CTR, ROAS to CPA, CPL, CPV, SEM, CTA, CRO, CPM, PPA, VTC, ROAS, DPS, RTB, DMA, RON, SOV and IAB

    We’ll explore what these terms mean and how understanding them can significantly improve your advertising strategy. Whether you're new to digital marketing or just need a refresher, this episode will help you navigate the complexities of ad terminology with confidence. Tune in and become fluent in the language of digital advertising!

    Keywords: Digital advertising acronyms, CPC to CTR, ROAS to CPA, CPL, CPV, SEM, CTA, CRO, CPM, PPA, VTC, ROAS, DPS, RTB, DMA, RON, SOV and IAB, digital marketing terms, advertising strategy, marketing jargon, ad terminology.

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    20 m
  • 03: Mastering Sales: Essential Techniques for Success
    Jun 20 2024

    Mastering Sales: Essential Techniques for Success.

    Learn the secrets to mastering sales with these essential techniques for success! Discover how to build strong relationships, overcome objections, and close more deals by implementing proven sales strategies. Subscribe now to take your sales skills to the next level!

    In this episode, we’re diving into a topic that is essential for driving revenue and growing your business – Sales Techniques. Whether you’re a seasoned sales professional or new to the field, this episode is packed with actionable insights to help you improve your sales skills and close more deals.

    Sales is both an art and a science. It requires a blend of strategy, psychology, and communication skills.

    Today, we’ll explore proven sales techniques to help you build stronger relationships with your customers, overcome objections, and ultimately close more sales.

    Visit Adstargets To Start Your Ad Campaigns Today: https://adstargets.com

    Read the full script here: Most effective sales techniques

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    10 m
  • 02: Why Use The Giant 4 Advertising Platforms
    Jun 19 2024

    The giant 4 advertising platforms to advertise your business online to grow faster and achieve a return on investment.

    Wait a minute..., I invite you to check out AdsTargets.com to advertise your business and monetize your traffic. AdsTargets has all your favorite ad formats and pricing models to help scale your business online.

    So... the giant 4 advertising platforms are Google Ads, Amazon Ads, Facebook Ads, and Xads. This episode talks about the benefits of using each of these platforms to scale your online business.

    Learn more by reading the full post here: The Giant 4 Ad Networks

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    14 m
  • Dominate Search Engines: Essential SEO Strategies Revealed!
    Jun 18 2024

    Ready to take your online presence to the next level? Watch our video as we unveil essential SEO strategies to help you dominate search engines! From setting up Google Analytics to creating site maps, we've got all the insights you need. Hit subscribe to stay updated on the latest SEO trends!

    Read the full post here: Website Must DO SEO CheckList

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    19 m