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Thoughts on the Market

Thoughts on the Market

De: Morgan Stanley
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Short, thoughtful and regular takes on recent events in the markets from a variety of perspectives and voices within Morgan Stanley.

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  • AI at Work: The Transformation Is Already Underway
    Feb 20 2026

    Our Head of European Sustainability Research Rachel Fletcher talks about how AI’s is quickly reshaping employment and productivity across key industries and regions.

    Read more insights from Morgan Stanley.


    ----- Transcript -----


    Rachel Fletcher: Welcome to Thoughts on the Market. I am Rachel Fletcher, Head of European Sustainability Research at Morgan Stanley.

    Today, how AI is shaking up the global job market.

    It's Friday, February 20th at 2pm in London.

    You've probably asked yourself when all the excitement around AI is going to move beyond demos and headlines, and start showing up in ways that matter to your job, your investments, and even your day-to-day life. Our latest global AlphaWise AI survey suggests that the turning point may already be unfolding – especially in the labor market where AI is beginning to influence hiring, productivity, and workplace skills.

    Our survey covered the U.S., UK, Germany, Japan, and Australia, across five sectors where we see a significant AI adoption benefit. Consumer staples, distribution in retail, real estate, transportation, healthcare, equipment and services, and autos.

    We found that AI contributed to 11 percent of jobs being eliminated over the past 12 months, with another 12 percent not backfilled. These job cuts were partially offset by 18 percent new hires, which results in a net 4 percent global job loss. It's important to note that the survey focused on companies that had already been adopting AI for at least a year. In fact, most of the companies in our survey had been adopting AI for more than two years. So, this is likely the most significant downside case in terms of the impact of AI on jobs, but it is still an early signal of potential job disruption.

    In Europe, the picture is nuanced. The UK saw the highest net job loss at 8 percent. This was primarily driven by a lower level of new hires in the UK compared to other countries that we surveyed, as well as a high level of positions not backfilled. This compares to Germany, which posted a 4 percent net job loss in line with the all-country average. There could be some other factors amplifying the impact in the UK. For example, broader labor market weakness driven by higher labor costs and higher levels of unemployment amongst younger workers. Ultimately, disentangling AI from macro forces remains challenging.

    Moving to sector impacts in Europe, autos experience the largest net job loss at 13 percent, and this compares to a 10 percent global average for the sector. It's possible these numbers reflect persistent sales weakness, and AI driven cost cutting.

    Transportation was least affected at 3 percent, whilst other sectors clustered around 6 to 7 percent. If we look at the top quintile of European companies reducing headcount, they've outperformed other companies that are more actively hiring. This suggests that investors are rewarding efficiency. On the downside, staffing firms face potential growth risks from AI displacement. On productivity, European firms report 10 to 11 percent gains from AI, close to the 11.5 percent global average, and the U.S. at 10.8 percent. It's worth noting that whilst Europe lags the U.S. in exposure to AI enablers, adopters and adopter enablers make up more than two-thirds of the MSCI Europe Index. However, European AI adopters have traded at a material discount versus their equivalent U.S. AI adoption peers. So, turning AI adoption into real ROI and defending pricing power is crucial for European companies.

    If we shift our focus to the U.S., there's a contrast. Whilst the global net job change was a 4 percent loss, the U.S. actually saw a 2 percent net gain, driven by AI related hiring. Our U.S. strategists have lifted expectations for S&P 500 margin expansion by 40 basis points in 2026 and 60 basis points in 2027.

    In our survey, the most frequently cited goals of AI deployment in the U.S. are boosting productivity, personalizing customer interactions, and accelerating data insights. Other common use cases include search, content generation, dashboards, and virtual agents.

    What's becoming clear is AI is no longer theoretical. Our survey data suggests that it is reshaping hiring, productivity and margins. The investor question is not whether AI matters, but who captures the value.

    Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

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    5 m
  • Could the U.S. Target a Weaker Dollar?
    Feb 19 2026
    Our Global Head of FX and EM Strategy James Lord and Global Chief Economist Seth Carpenter discuss what’s driving the U.S. policy for the dollar and the outlook for other global currencies.Read more insights from Morgan Stanley.----- Transcript -----James Lord: Welcome to Thoughts on the Market. I’m James Lord, Global Head of FX and EM Strategy at Morgan Stanley. Seth Carpenter:  And I'm Seth Carpenter, Morgan Stanley's Global Chief Economist and Head of Macro Research. James Lord: Today we're talking about U.S. currency policy and whether recent news on intervention and nominations to the Fed change anything for the outlook of the dollar. It's Thursday, February 19th at 3pm in London. So it's been an interesting few weeks in currency markets. Plenty of dollar selling going on But then, we got news that Kevin Warsh is going to be nominated to Chair of the Board of Governors. And that sent the dollar back higher, reminding everybody that monetary policy and central bank policy still matter. So, in the aftermath of the dollar-yen rate check, investors started to discuss whether or not the U.S. might be starting to target a weaker currency. Not just be comfortable with a weaker currency, but actually explicitly target a weaker currency, which would presumably be a shift away from the stronger strong dollar policy that Secretary Bessent referenced. So, what is your understanding? What do you think the strong dollar policy actually means? Seth Carpenter: Strong dollar policy, that's a phrase, that's a term; it's a concept that lots of Secretaries of the Treasury have used for a long time. And I specifically point to the Secretary of the Treasury because at least in the recent couple of decades, there has been in standard Washington D.C. approach to things, a strong dichotomy that currency policy is the policy of the Treasury Department, not of the central bank. And that's always been important. I remember when I was working at the Treasury Department, that was still part of the talking points that the secretary used. However, you also hear Secretaries of the Treasury say that exchange rates should be market determined; that that's a key part of it. And with the back and forth between the U.S. and China, for example, there was a lot of discussion: Was the Chinese government adjusting or manipulating the value of their currency? And there was a push that currencies should be market determined. And so, if you think about those two things, at the same time – pushing really hard that the dollar should be strong, pushing really hard that currencies should be market determined – you start to very quickly run into a bit of an intellectual tension. And I think all of that is pretty intentional. What does it mean? It means that there's no single clear definition of strong dollar policy. It's a little bit of the eye of the beholder. It's an acknowledgement that the dollar plays a clear key role in global markets, and it's good for the U.S. for that to happen. That's traditionally been what it means. But it has not meant a specific number relative to any other currency or any basket of currency. It has not meant a specific value based on some sort of long run theoretical fair value. It is always meant to be a very vague, deliberately so, very vague concept. James Lord: So, in that version of what the strong dollar policy means, presumably the sort of ambiguity still leaves space for the Treasury to conduct some kind of intervention in dollar-yen, if they wanted to. And that would still be very much consistent with that definition of the strong dollar policy. I also, in the back of my head, always wonder whether the strong dollar policy has anything to do with the dollar's global role. And the sort of foreign policy power that gives the Treasury in sanctions policy. And other areas where, you know, they can control dollar flows and so on. And that gives the U.S. government some leverage. And that allows them to project strength in foreign policy. Has that anything to do with the traditional versions of the strong policy? Seth Carpenter: Absolutely. I think all of that is part and parcel to it. But it also helps to explain a little bit of why there's never going to be a very crisp, specific numerical definition of what a strong dollar policy is.So, first and foremost, I think the discussion of intervention; I think it is, in lots of ways, consistent, especially if you have that more expansive definition of strong dollar, i.e. the currency that's very important, or most important in global financial markets and in global trade. So, I think in that regard, you could have both the intervention and the strong dollar at the same time. I will add though that the administration has not had a clear, consistent view in this regard, in the following very specific sense. When now Governor Myron was chair of the Council of Economic Advisors, he penned a piece on the...
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    11 m
  • The Political Cost of the AI Buildout
    Feb 18 2026
    More Americans are blaming the AI infrastructure expansion for rising electricity bills. Our Head of Public Policy Research Ariana Salvatore explains how the topic may influence policy announcements ahead of the midterm elections.Read more insights from Morgan Stanley.----- Transcript -----Ariana Salvatore: Welcome to Thoughts on the Market. I'm Ariana Salvatore, Head of Public Policy Research for Morgan Stanley. Today I'll be talking about the relationship between affordability, the data center buildout, and the midterm elections. It's Wednesday, February 18th at 10am in New York. Markets and voters continue to grapple with questions on AI, including its potential scope, impact, and disruption across industries. That's been a clear theme on the policy side as voters seem to be pushing back against AI development and data center buildout in particular. In key states, voters are associating the rise in electricity bills with AI infrastructure – and we think that could be an important read across for the midterm elections in November. Now to be sure, electricity inflation has stayed sticky at around four to 5 percent year-over- year, and our economists expect it to remain in that range through this year and next. Nationally the impact of data centers on electricity prices has been relatively modest so far, but regionally, the pressure has been more visible. To that point, a recent survey in Pennsylvania found that nearly twice as many respondents believe AI will hurt the economy as it will help. More than half – 55 percent – think AI is likely to take away jobs in their own industry, and 71 percent said they're concerned about how much electricity data centers consume. But this isn't just a Pennsylvania story. In other battleground states like Arizona and Michigan, voters have actually rejected plans to build new data centers locally. So, what could that mean for the midterm elections? Think back to the off-cycle elections in November of last year. Candidates who ran on this theme of affordability and actually pushed back against data center construction tended to do pretty well in their respective races. Looking ahead to the midterm elections later this year, we see two clear takeaways from a policy perspective. First, it's important to note that more of the policy action here will actually continue to be at the local rather than federal level. Some states with heavy data center build out – so Georgia, Michigan, Ohio, and Texas among others – are now debating who should pay for grid upgrades. Federal proposals on this topic are still pretty nascent and fragmented. Meanwhile, public utility commissions in states like Georgia, Ohio, Michigan, and Indiana have adopted or proposed large load tariffs. These require data centers to shoulder more upfront grid costs; or can reflect conditional charges like long-term contracts, minimum demand charges, exit fees or collateral requirements – all of which are designed to prevent costs from spilling over to households. And secondly, because of that limited federal action, we expect the Trump administration to continue leaning on other levers of affordability policy, where the president actually does have some more unilateral control. We've been expecting the administration to continue focusing on broader affordability areas ranging from housing to trade policy, as we've said on this podcast in the past. That dynamic is especially relevant this week as the Supreme Court could rule as soon as Friday on whether or not the president has the authority under IEEPA to impose the broad-based reciprocal tariffs. The administration thus far has been projecting a message of continuity. But we've noted that a decision that constrains that authority could give the president an opportunity to pursue a lighter touch tariff policy in response to the public's concerns around affordability. That's why we think the AI infrastructure buildout debate will continue to be a flashpoint into November, especially in the context of rising data center demand. Next week, when the president delivers his State of the Union address, we expect to hear plenty about not just affordability, but also AI leadership and competitiveness. But an equally important message will be around the administration's potential policy options to address its associated costs. That tension between AI supremacy and rising everyday costs for voters will be critical in shaping the electoral landscape into November. Thanks for listening. As a reminder, if you enjoy Thoughts on the Market, please take a moment to rate and review us wherever you listen; and share Thoughts on the Market with a friend or colleague today.
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    4 m
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