Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe.

When the goal is growth, learning the skill of turning obstacles into opportunities is your secret weapon (especially for those of you on a mission to make more money!). In this episode, you'll discover how to make it happen, the essential mindset shifts required and a step-by-step framework you can implement today so you can grow your florist business faster. 🥰

You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩

In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, this episode provides a simple yet impactful routine that will fit seamlessly into your day. Tune in and discover how dedicating just 15 minutes a day can transform your floral business!

You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM!

In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with.

Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies that resonate with your target audience. 🤩

Do you ever look at your financial reports and wonder which numbers really matter?

In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and the crucial ratio of expenses to annual revenue.

Whether you're just starting out or looking to refine your existing business, this episode is packed with valuable insights to help you flourish financially. 🥰

***Link to florist financial benchmarks from the Australian Taxation Office:
https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/florists

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence.

She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy for your flowering. 💐

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business.

Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the insights you need to transform your business and achieve your goals. 🥳

School formals are great opportunities to book in orders and move volume through your business.

But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the process 🥳

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋

Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking the potential in your business.