User experience (UX) is an evergreen challenge for product managers. In this episode of Time to Value, host Cliff Gilley discusses the results of a recent survey with Gartner Senior Director Analyst Will Grant and delves into emerging best practices for collaboration with product design teams.

Will Grant is a Senior Director Analyst on the software engineering design and development team, focusing on user experience, user research, design systems, product strategy, interaction design, accessibility, usability, information architecture, and designops across web, mobile and desktop applications. Will is a user experience (UX) professional based in the United Kingdom with more than 20 years of experience, including as both a practitioner and strategic director.

You are faced with more questions and options than ever. How to retain your customers? How to attract more new buyers? How to improve your product? Gartner’s recent Tech Growth & Innovation Conference helped vendors break down the challenges that are holding back their organizations in order to grow faster to meet the accelerating pace of demands.

In this month’s Time to Value podcast, we’re joined by the Tech Growth & Innovation co-chairs, who will share the most popular insights, insider intel and other key take-aways from the conference.

David Yockelson is a research vice president and Gartner Fellow within Gartner’s Product Marketing Practice team in the company’s Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction, demand generation and corporate strategy. Additionally, with tech infusing virtually all products and services, he helps organizations navigate strategic product go-to-market challenges associated with the delivery of solutions that increasingly and necessarily leverage innovative and/or nascent technologies.

Adrian Lee has more than 20 years of technology marketing experience spanning mobile apps, smartphones, SaaS and e-commerce providers. Prior to joining Gartner, Adrian was vice president and head of brand partnerships at Lazada Group, an AliBaba Group-owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and small-to-midsize technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles.

Gartner analysts Alan Antin and Isoke Mitchell focus on what tech marketing leaders need to know about generative AI. As GenAI gains in popularity and use cases expand, tech marketing leaders are realizing both benefits and risks. This episode features a discussion about what technology and service providers are doing well and where they are struggling.

Alan Antin is a senior research director on Gartner’s Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy.

Alan has more than 20 years of high-tech marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and he led the marketing function for a number of technology startups. As head of marketing, he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and e-commerce development.

Isoke Mitchell is a director analyst within Gartner’s Tech Marketing team. She focuses on demand generation with an emphasis on strategic content marketing. Isoke is a content marketing leader with over 10 years of experience overseeing strategic internal and external content marketing initiatives that help clients drive new and existing business, brand awareness, engagement, retention, leads, and positive customer behavior. She also provides actionable insights on how to develop and improve multichannel marketing strategies.

Just about everyone’s heard of “product-led growth.” But what about “user-led growth?” Listen as Gartner Research VP Craig Roth advises product managers on how the science of user behavior can help them build products and services that drive adoption.

Craig Roth is a research vice president within Gartner’s Technology & Service Provider organization. He leads Gartner’s research into technology user behavior and its influence on user experience (UX). This research optimizes product adoption, user-driven sales and user-influenced growth strategies in order to reduce churn rates.

He created Gartner’s User Technology Adoption Readiness Index, a multicountry, cross-industry benchmark that provides insight into technology user adoption and resistance.

Competitive intelligence is an important activity for both product managers and product marketers. This podcast, hosted by Cliff Gilley, features two of our Gartner experts discussing the most important considerations in building an effective competitive intelligence practice.

In this Time to Value podcast, Gartner analyst Molly Beams debunks the myth that you can’t market to developers and shares a model tech providers can use to align developer marketing efforts to their go-to-market strategy.

Molly Beams is a vice president analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on their go-to-market activities, particularly segmentation, targeting and vertical marketing, as well as messaging and differentiation.

Tech product leaders are faced with a dizzying array of terms and approaches when it comes to measuring the actual value that customers can tangibly get from their products. In this episode, guest Adrian Lee, a VP analyst at Gartner, discusses the implications and common challenges product managers face when evaluating customer value and how to effectively measure it.

Adrian Lee is a VP analyst contributing research primarily to Gartner for Product Teams. Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and e-commerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba-Group-owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles at Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and small and midsize business technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles. His role-based research dials into product management and marketing leaders to deploy best-in-class customer experiences and product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.

In this Time to Value podcast, Gartner analysts Christy Ferguson and Jen Singleton focus on what tech marketing leaders need to know to plan effectively for 2024. With marketing budgets expected to be flat (at best) and tech marketing leaders under pressure to prove marketing’s contribution to the business, 2024 promises to be a challenging year. The continued adoption of GenAI in marketing and the need for different marketing skill-sets adds another wrinkle to the equation.

Episode guests includes:

Christy Uher Ferguson is a Vice President, Distinguished Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance.

Jen Singleton is a Vice President, Analyst on the Technology & Service Provider team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and growth, and more tightly align marketing strategies with business objectives.