Episodios

  • Ep 170: Design Your Business To Match How You Think | Expert Guest Pamela King
    Jan 4 2026

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    Book a Booked-out Blueprint here.


    We break down how solo consultants build simple systems that match their brains, document on the fly, and hire without chaos. Pamela shares a step-by-step approach to roadmapping, capturing SOPs, and finding the right people at the right time.

    • defining what to keep in your zone of genius
    • mapping workflows into automations, templates, and personal touches
    • creating roadmaps for clean hand-offs and onboarding
    • documenting as you go with Loom, Scribe, and AI notes
    • hiring before the red zone and setting expectations
    • contractor versus employee trade-offs for small teams
    • interviewing for communication, learning style, and culture fit
    • building a living library of SOPs to reduce rework
    • taking small weekly steps that compound

    If this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

    Pamela King

    Pamela King is a Small Business Optimizer who helps ambitious entrepreneurs replace sticky-note systems and late-night chaos with operations that actually run. Think of her as a temporary fractional Chief of Staff who rolls up her sleeves and works inside the business, not a consultant who drops a plan and disappears. She helps founders reclaim time, streamline teams and tools, and build systems that stick—without killing the creative spark that got them here. The result: fewer fires, clearer decisions, and growth that doesn’t come with burnout.

    Website
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    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


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    28 m
  • Ep 169: Learn To Weave Your Offer Into Every Story You Tell And Sell More With Less Effort
    Dec 28 2025

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    We share a warm holiday intro, then dive into Kendall Cherry’s practical playbook for selling through story. We unpack case studies that convert, day-in-the-life frameworks, attraction and repelling, and how a content ecosystem can replace most sales calls.

    • using bottom-of-funnel case studies that show the real before and after
    • writing day-in-the-life and vision casting stories with concrete detail
    • threading offers into every post with subtle, soft selling
    • attracting right-fit buyers while repelling poor fits to save time
    • designing a no-calls-needed sales ecosystem with guides, forms, and video proposals
    • staying consistent instead of relying on referrals and launch spikes
    • sharing processed lessons learned without performative vulnerability
    • leveraging a unique origin story as your competitive moat
    • aligning sales design with energy, values, and delivery model

    So now that this episode is over, this is what I want you to do. Audit your content. Does every post that you've created in the last seven days, let's say, subtly sell? Are you hinting or nodding or threading your offer into the content and the stories that you're telling? Incorporate storytelling in your marketing, particularly around client case studies, so people can visualize themselves in the place of your current clients. Clarify your messaging to both attract and repel potential clients. It will save you so much time on unnecessary sales calls. Build a streamlined sales process that works for you. So everybody's sales process is a little different. You need it to work for the life that you have and your business and your offers. So build one that you actually love. And last, embrace the long game, nurture leads so they become ready to work with you. You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club, where you get to work one on one with me with trainings, feedback, and pop up coaching that will help you scale your marketing as a B2B service business.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


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    1 h y 18 m
  • Ep 168: From Boring To Buzzing: The 20-Minute Event Rule | Expert Guest Kelley Troia
    Dec 21 2025

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    Get the guide to Connection First Events

    We dig into how to keep people engaged from invite to closing song by changing the energy every 20 minutes, setting the tone early, and building memory anchors that stick. Kelly shares creative examples from retreats and executive dinners plus a lightweight way to tap her team’s strategy.

    • 20-minute rule to prevent attention decay
    • simple swaps from panels to hot seats
    • pre-event cadence and first-timer check-ins
    • curated intros and executive guest dossiers
    • orchestration of energy across long agendas
    • team-building that blends constraint and play
    • memory anchors tied to venue and audience
    • scalable support via the Little Black Book
    • links to Kelly’s site and LinkedIn

    Make sure to follow Kelly on LinkedIn. Visit clandestine-events.com.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Más Menos
    21 m
  • Ep 167: Why We’re Ditching The Club And Doubling Down On One-To-One Strategy To Get You Booked Out Fast
    Dec 14 2025

    Send us a text

    We share two big changes for 2026: a shift from community-first to one-to-one-first with “Booked Out In Six,” and the public launch of corporate training with an Offer Clarity Alignment workshop. The goal stays the same—build a lean, repeatable system that creates demand fast and keeps pipelines full without burnout.

    • Why a one-to-one-first model drives faster results
    • How the booked-out blueprint identifies your best path
    • The six missions and when to use each
    • Weekly micro tasks, doc reviews, and wrap-up calls
    • Group elements as accelerators, not the core
    • Offer Clarity Alignment for sales and marketing sync
    • How clarity shortens sales cycles and reduces friction
    • Who each offer is for and how to choose

    If you're interested in either of those offers, you can DM Me on LinkedIn, that's where I'm the most active, or you can email me at hello at Sarah NoelBlock.com


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Más Menos
    22 m
  • Ep 166: Turning Emails Into Stories That Sell | Guest Expert Joanne Homestead
    Dec 7 2025

    Send us a text

    We break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.

    • Three-layer email framework: story, personality, strategy
    • Show don’t tell, strong hooks, satisfying endings
    • Everyday stories tied to lessons and offers
    • Ruthless editing using the so what test
    • Reasons-first CTAs that increase clicks
    • BANK personality codes to speak to values
    • Welcome, pre-launch, and sales sequences
    • Repurposing emails into video, blogs, and podcasts
    • Shift from convincing to diagnosing symptoms and causes
    • Start simple with one story and one clear next step

    You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club, where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business

    Joanne Homestead:
    Joanne Homestead is your expert email copywriter, holistic copy coach, and obsessed storyteller. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she empowers soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and soulfully sell with integrity, email-style. She’s a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.

    Website | LinkedIn | Guide to Writing Irresistibly Entertaining Emails the Sell | Quiz: What's your best step to cultivate deeper connections in email?


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Más Menos
    43 m
  • Ep. 165: When People Pay, They Pay Attention And Say Yes To Your Bigger Offer / Guest Expert: Annemarie Rose
    Nov 30 2025

    Send us a text

    Workshop Game Plan Quiz


    We share how paid workshops outperform free events, from higher live attendance to faster sales, and break down the steps to pick topics, price smart, and pitch without pressure. Annemarie Rose shows how to build lean promos, partner well, and turn tiny offers into scalable growth.

    • why paid drives attention, trust, and results
    • mindset shift to charge and keep it simple
    • lean promotion with partners and interest lists
    • topic selection that starts with symptoms
    • pricing ranges, early bird, and order bumps
    • low-tech rev share and checkout options
    • ideal workshop length and interactive flow
    • teaching the full transformation to pitch cleanly
    • using workshops to test and ladder offers

    Join the gateway offer challenge today. Your business will thank you. Go to challenge.saranoelblock.com

    AnnMarie Rose is an Online Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale with clarity, confidence and flexible, personalized strategy.

    She has helped hundreds of service-based leaders navigate scaling mode with ease by refining their offer suite to support their vision and personal strengths and streamlining their marketing and sales systems so they can impact and earn millions online without overwhelm or burnout -- even as their life and desires evolve.

    LinkedIn: https://www.linkedin.com/in/annmarierose/


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Más Menos
    42 m
  • Ep 164: Booked Out In 90 Days | Guest expert Melissa Armstrong
    Nov 23 2025

    Send us a text

    We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget.

    • launching a service business after corporate
    • early marketing missteps and lessons learned
    • the strategic spark and defining a gateway offer
    • email list basics and simple CRM choices
    • short solo podcasting with AI-assisted scripting
    • street team tactics for early reviews and reach
    • practical lead magnets that DIY audiences love
    • parasocial trust and authentic brand voice
    • niche communities and curated LinkedIn pods
    • turning content into discovery calls and clients
    • designing a service staircase for scale
    • how to contact Melissa and work with her

    Head down to the show notes page and I for the waitress to join the tiny marketing club where you get to work one on one with me with training, feedback, and pop up coaching that will help you scale your marketing as a B2B service business


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Más Menos
    40 m
  • Ep 163: Your Course Isn’t Failing; Your Onboarding Is | Guest Expert Jasmine Jonte
    Nov 16 2025

    Send us a text

    We map the new course landscape and show how trust, focus, and thoughtful support turn a crowded niche into an advantage. From onboarding that builds safety to AI-driven upsells, we share practical ways to raise completion and profit without bloat.

    • market shift post‑2020 and AI making course creation easier
    • trust recession, proof of expertise, and honest limits
    • picking support structures that match ideal clients
    • designing for focus with missions, tracks, and tools
    • engagement loops, reactivation prompts, and peer recognition
    • built‑in upsells, AI agents, and shareable wins
    • common mistakes: non‑actionable content and weak onboarding
    • mini courses for quick wins vs signature transformations
    • long game mindset and stair‑step offers before self‑paced
    • how to work with Jasmine and where to find her

    You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.


    Jasmine Jonte helps experts turn braindumps into world-class programs! Her Done-For-You Course Creation agency takes care of everything - from the big picture promise down to the last worksheet download. They're on a mission to make learning simple and fun for 10 Million students while saving 100+ hours for every course creator they partner with!
    Coupling her teaching experience with business savvy and management skills, you’ll want her to do the heavy lifting when building or upgrading your online programs!

    LinkedIn: https://www.linkedin.com/in/jasminejonte/

    Website: Cre8tion.co

    YouTube: https://www.youtube.com/@JasmineJonteCRE8TION



    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Más Menos
    42 m