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Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days.

At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a natural pathway to your higher-priced services. In today's uncertain economic climate, when prospects hesitate to make large commitments, these bridge offers provide the perfect low-risk entry point that still delivers substantial value.

The challenge follows a precise mathematical formula: identify 50 high-quality prospects, conduct strategic outreach, and aim to book 24 discovery calls. This pipeline typically converts to at least $6,000 in immediate revenue—but the real magic happens when clients experience your expertise and upgrade to premium services. Imagine selling six bridge offers and converting just half to a $10,000 main service. Suddenly, your six-day challenge has generated $36,000 in business!

The most effective bridge offers follow a three-part structure: a thorough discovery interview, a documented deliverable (strategy, roadmap, or analysis), and crucially, a live review session where you can address questions, overcome objections, and naturally introduce your more comprehensive solutions. This approach transforms the traditional proposal process into a collaborative experience that dramatically increases conversion rates.

Ready to implement this strategy yourself? Start by clarifying your revenue goals, designing your bridge offer, and identifying those critical 50 prospects in the niche communities where your ideal clients already gather. This foundation ensures that when you begin active outreach, you're positioned for success with a compelling offer and clear targets. Your $6,000 challenge could become the gateway to much more substantial, sustainable business growth.

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I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

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Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

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Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn.

This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-to-buy prospects. We break down six practical approaches that transform casual LinkedIn browsing into strategic client acquisition.

Learn how to interpret profile views as expressions of interest and respond with casual, non-creepy outreach. Discover the power of private DM prompts that identify interested parties without public pressure. Master the art of strategic connections by engaging with content creators who share your target audience, then connecting with their engaged followers. We also reveal a simple search hack to find people actively seeking your exact services and show you how to turn job postings into outsourcing opportunities.

For those ready to level up, we compare premium tools like LinkedIn Navigator with free alternatives like Apollo that help you filter for the perfect prospects based on company growth, new positions, and more. Throughout it all, we emphasize relationship-building over "pitch slapping" to create genuine connections that naturally lead to sales conversations.

Ready to stop chasing clients and start attracting the right ones? Listen now, then check out our comprehensive LinkedIn Playbook to implement these strategies for your business.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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>> Get notified for The Bestseller Experiment <<

Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts.

The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from absolute scratch. Rather than hypotheticals or vague advice, I'm documenting every step of my real-world book marketing journey—both the spectacular wins and the humbling failures.

Just 10 days after launching my debut novel, the results surprised even me. Without spending a penny on advertising, I hit the top 10 in my Amazon category, maintained consistent daily sales, received over 30 reviews averaging 4.7 stars, and secured pre-orders for upcoming sequels. But more valuable than these metrics are the lessons learned through methodical experimentation.

>> Strings Attached by Sera Elly <<

Season one launches this July and will reveal exactly how I gained my first 100 readers, which platforms delivered unexpected success (TikTok was a game-changer), which strategies completely bombed, how I secured bookish media coverage, and the planning tools that kept everything on track. Season two follows in November, documenting my October book release with refined strategies based on these initial insights.

Whether you're a writer looking to market your work, a business owner launching a new venture, or simply fascinated by marketing psychology when building from zero, this podcast offers a transparent look at growth marketing without an established audience. Subscribe now through the show notes to join me on this journey and be first to know when new episodes drop.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Ever wondered why some service providers stay consistently booked while others struggle through feast-or-famine cycles? The answer lies not in luck or natural charisma, but in systematized client acquisition funnels that work specifically for one-to-one service businesses.

In this revealing masterclass, I pull back the curtain on the four client acquisition funnels that have transformed my business and those of my clients. After experiencing a booming first half of the year followed by crickets in Q3, I discovered that what I had attributed to "natural momentum" was actually a system working behind the scenes. When I stopped implementing these funnels, my pipeline dried up within 90 days—teaching me the valuable lesson that what you do today directly impacts your business a quarter from now.

You'll discover how to implement the End of Year Biz Dev Blitz that capitalizes on Q4 planning cycles, the Mic to Money content strategy that turns passive listeners into active leads, LinkedIn Magic for identifying and connecting with warm prospects, and the Niche Networker daily habit that keeps you top of mind with potential clients. I also reveal my companion Gateway Funnel strategy that makes it easy for prospects to say "yes" to working with you, plus proven nurturing sequences for those who don't convert immediately.

What makes these funnels unique is their focus on relationship-building at scale—the foundation of successful one-to-one services. Unlike most marketing advice that's designed for course creators or product businesses, these strategies are specifically crafted for service providers who need to establish trust before making a sale. The proof? I recently generated a $170,000 pipeline in just 10 days using these exact methods.

Ready to transform your client acquisition process from unpredictable to systematized? This episode gives you the exact roadmap to keep your client roster full year-round without relying on expensive ads or unpredictable referrals. Grab a notebook—you'll want to implement these strategies right away.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Ready to ditch the polished marketing playbook and dive into strategies that actually work? The Uncut Summer Series has returned to Tiny Marketing, bringing you 12 weeks of raw, unfiltered content straight from the trenches of successful marketing practices.

Think of it as your all-access backstage pass to marketing wisdom. Every other week, you'll get the complete audio from my live training sessions—the same ones clients pay to attend—with all the spontaneous Q&As, real-time problem solving, and unscripted moments intact. We're talking about the strategies that move the needle right now: streamlined tech stacks that work while you sleep, launching video podcasts that amplify your message, lead generation that doesn't require dancing for algorithms, and funnel systems specifically designed for booking one-to-one services (not just courses!).

Between these live sessions, we're rewinding to the most impactful episodes from the past five years—the ones that made listeners pull over to take notes, the conversations that sparked breakthroughs and filled my inbox with "this changed everything" messages. Summer gives us that perfect liminal space where client work naturally slows, creating room to think strategically and implement meaningfully. Whether you're an independent consultant battling the feast-or-famine cycle or a small business owner seeking marketing that feels authentic, this series delivers value without the fluff. No ticket required for this summer tour—just hit play and let's build a sales pipeline that works consistently while feeling completely aligned with who you are.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Interested in learning more? DM me on LinkedIn.

Ever feel trapped on that endless sales call hamster wheel? You know the one—where your calendar is packed but conversions are scarce, and each call leaves you more drained than the last? That's exactly where one of my clients found herself recently, questioning her entire business model despite having plenty of interest in her services.

The breakthrough came when we realized her problem wasn't her expertise or offer—it was a sales system completely misaligned with how she naturally works. Together, we crafted a five-part framework that transformed her approach and had her operations director literally dancing with excitement by the end of our session.

This episode walks you through the exact blueprint we developed: lead generation that filters early to attract only qualified prospects, a qualification system that ensures calls are mutually beneficial, sales conversations restructured as "business therapy" rather than overwhelming info dumps, a gateway offer that builds true trust without giving everything away, and an upsell moment that flows naturally as the next logical step. The magic happens when these elements work together in harmony, creating a sales process that honors your unique strengths and working style.

What makes this approach different is its focus on alignment rather than tactics. When your sales system fits you—not the other way around—you reclaim your energy, attract clients who genuinely energize you, and transform selling from a draining chore into an enjoyable, effective process. Whether you're struggling with too many bad-fit leads or feeling exhausted by your current sales approach, this episode offers a refreshing perspective on creating a system that actually works for you, not against you. Ready to build something that fits perfectly? This is your roadmap to get there.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

Send us a text

Ever feel like you're stuck in an endless cycle of sales calls, custom proposals, and clients who just aren't quite right for your business? This powerful episode tackles the question every service provider eventually faces: "How do I figure out who's the perfect customer for my business?"

Sweta Govani shares her journey from exhausting sales processes to a streamlined business where clients often purchase without a single call. The secret? Identifying the exact right customer segment for your unique skills and offers. Through her "Dream Project Method," Sweta reveals how one small $1,500 project became the foundation for her entire business model—and how you can use the same approach to transform yours.

At the heart of this strategy is a three-part framework for articulating your niche: defining who you serve and what problems you solve, clarifying your solution and how it works, and establishing why clients should choose you over their status quo. But the most powerful insight comes from Sweta's approach to discovering your ideal customer by analyzing past projects where you operated in your "zone of genius and happiness."

This isn't about randomly "niching down" or following someone else's blueprint. It's about building a business that genuinely excites you while attracting clients who value your specific expertise. Whether you're just starting out or looking to pivot an established business, this episode provides concrete steps to move from "anyone with a wallet" to "exactly the right people who light me up."

Ready to stop chasing bad-fit leads and start building a business on your terms? Listen now, and discover how getting specific about your ideal customer can be the most liberating business decision you'll ever make. Connect with Sweta on LinkedIn to continue the conversation!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

Send us a text

The economic warning signs are everywhere, and if your accountant is anything like mine, they're already hitting the panic button. But before you slash your prices or cut your marketing budget, take a deep breath. This episode brings together a powerhouse panel of experts to help you not just survive but potentially thrive during economic uncertainty.

What if I told you that recessions actually make millionaires? It sounds counterintuitive, but when everyone else retreats, those who strategically advance can capture significant market share. Our panel dives into why discounting is the wrong move when your costs are increasing, and why marketing is the absolute last thing you should cut (spoiler: cutting marketing creates a 90-day countdown to pipeline drought).

We explore practical strategies for improving cash flow management, including shifting from monthly to weekly financial analysis, optimizing payment terms, and conducting strategic audits of your offers to identify what truly generates profit. You'll learn how to repackage your services into more digestible pieces without sacrificing value, and why this might be the perfect moment to actually raise prices by enhancing perceived value.

Perhaps most valuable is our discussion on maintaining strong customer relationships during uncertainty. Being the "steady hand" that guides clients through turbulent times isn't just good service—it's a competitive advantage that builds lasting loyalty and referrals.

Whether you're feeling the economic pinch already or preparing for what might come, these actionable strategies will help you build a more recession-resistant business. Subscribe now and join the Tiny Marketing community where we're helping B2B service providers do more with less—because sometimes the smallest, most focused actions create the biggest results.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube