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We break down a simple framework for growing a B2B network without spam: expand into the right communities, deepen ties without more calls, and invite people closer with specific five-minute asks. Clear systems, steady cadence, and trust-first behavior turn goodwill into predictable revenue.

• the three seasons of growth: expand, deepen, invite
• how to spot season changes in your pipeline
• deepening without Zoom: comments, spotlights, intros, resources
• making small, specific asks that get a yes
• blocking a weekly sacred sales hour for five touches
• prioritizing past clients, referrers, superconnectors, supersharers
• joining one new niche community per quarter
• right-sizing asks to relationship trust levels
• avoiding vague referrals with researched introductions
• using light tools to avoid outreach overwhelm

Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop up coaching that will help you scale your marketing as a B2B service business

Meet Jessica Lackey -
**Jessica Lackey** is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.

Website
Predictable Revenue Roadmap
LinkedIn

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Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

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We answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.

• LinkedIn cold outreach using a simple connection note and warming signals
• Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks
• Productized offers with three tiers and a middle anchor focused on outcomes
• Business development through niche communities and LinkedIn relationship building
• Gateway offers with “hell yes” pricing to reduce friction and convert faster
• When to hire operational and delivery support based on capacity pain
• Validating ideas with a wait list and seven‑day pop‑up offers
• Scope control using documented priorities, milestones and stakeholder sign‑off

You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

Buy the Gateway Offer Workshop.

We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value.

• gateway offers as the paid first step that proves value
• why clients trust faster when they get an actionable deliverable
• three traits of a strong gateway: repeatable, aligned, preparatory
• examples: audits, blueprints, benchmark reports, assessments, mini workshops
• pricing guidance using 10–25% of the main offer and founders pricing
• packaging with a clear name, tagline, and simple description
• selling via discovery calls, social teasers, and invite-only email
• upsell tactics: fee credit, fast-action bonus, clear timelines
• systematizing with scheduling, templates, and canned emails
• pipeline planning with scheduled follow-ups at 3, 6, and 12 months

Grab the replay-turned-course with step-by-step directions to launch your gateway offer for $97.

If you loved this, please hit subscribe, rate, and review, and share it with a friend

Join my Gateway Offer workshop right below in the show notes
Sign up for the waitlist to join the Tiny Marketing Club for trainings, feedback, and pop-up coaching

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

Buy the LinkedIn Prospecting Course

In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.

• Most businesses fail by sending cold outreach without building relationships first
• The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer
• Problem exploration involves asking about specific challenges and relating to your experience
• The soft offer extends an invitation to connect further to discuss their challenges
• Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results
• Warm leads by commenting on content before moving to DM conversations
• Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunities

Want the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

Hanneke Antonelli shares her expertise on scaling service-based businesses without sacrificing freedom or working twice as hard. She reveals the five proven steps that fuel immediate growth while unlocking more free time for business owners who feel stuck in day-to-day operations.

• Giving yourself a promotion from operator to leader is the first crucial step in scaling your business
• Stop doing everything alone and recognize when you have B-players on your team holding you back
• Invest in accountability and support to achieve your goals faster and easier
• Release control and allow your business vision to become bigger than yourself
• Let go of the belief that you must work twice as hard to double your income
• Create a clear strategic vision that serves as your North Star for decision-making
• Celebrate your wins instead of constantly moving the goalposts
• Develop standard operating procedures as living documents that evolve with your business
• Understand the Scale Freedom Framework: Strategic vision, Collaborative leadership, Aligned team, Leverage financial strategy, and Efficient systems

Hanneke Antonelli is a multi-award-winning entrepreneur, best-selling author, certified life coach, and exit planning advisor. Being a Sassy South African and Wall Street Veteran with a degree in finance, her clients often lovingly refer to her as their business fairy godmother. Hanneke uses a no-BS approach, hardcore business strategies, and extensive coaching skills to help her service-based clients scale their companies to a million and beyond while creating more freedom and joy!

Website: hannekeantonelli.com

LinkedIn: https://www.linkedin.com/in/hannekeantonelli/

Resource - Business Acceleration Assessment: https://w

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

LinkedIn Prospecting Workshop - September 22 @ 12pm CST

Apply for the Tiny Marketing Club

LinkedIn | How I hit multi-six figures in year one.

Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics.

After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the patterns that repeatedly work for B2B service businesses. The secret isn't becoming a social media superstar—it's becoming remembered, trusted, and recommended within specific circles where your expertise matters most.

Discover the "niche networker" approach that blends strategic community participation with intentional LinkedIn relationship-building. Rather than passively posting content hoping someone notices, learn how to curate your feed with direct prospects, referral partners, and industry peers who can naturally connect you to opportunities. I share how one client went from zero pipeline (and three months away from missing mortgage payments) to a wait list in just six months using these exact methods.

The process hinges on three key components: finding the right niche communities where your dream clients already gather, crafting a gateway offer that gives people an easy way to recommend you, and mastering the "magic DM" approach that turns LinkedIn connections into meaningful relationships without being sleazy or salesy.

Want to put this into practice? Join my LinkedIn Prospecting Workshop where I'll share the templates, systems and exact approach that generated $94,000 in just 30 days—no paid ads, no spam, no cold calling. Check the show notes for details and keep marketing small but making it big!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

>> Apply for the Tiny Marketing Club<<

Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads.

Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional follow-up systems create natural pathways for attendees to enter your business pipeline. You'll discover why simply collecting contact information isn't enough - and what to do instead.

For businesses hosting events, Haley provides tactical advice on expanding your reach beyond existing networks. She shares surprising insights about using Reddit communities and local event calendars to attract qualified prospects without appearing overly promotional. Her creative approach to on-site lead capture - from interactive demos to branded selfie stations - demonstrates how engaging experiences naturally facilitate follow-up conversations.

Sponsoring someone else's event? Forget standard logo placement. Haley explains how to negotiate for meaningful engagement opportunities that showcase your brand's unique personality. From signature cocktails with branded elements to specialized workshops, you'll learn how smaller businesses can maximize sponsorship investments without massive budgets.

The discussion extends to virtual event strategies, emphasizing how focused segments, interactive elements, and clear pathways to your broader ecosystem maintain engagement in digital environments. Throughout, Haley emphasizes the importance of setting clear objectives and embracing the "silent sell" approach - positioning yourself as an industry expert rather than pushing for immediate conversions.

Whether you're looking to host your first lead generation event or maximize your sponsorship ROI, this conversation provides actionable strategies to transform event marketing from a business card collection exercise into a consistent source of qualified leads.

Hayley Denker | Website |

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

"What if people actually want to talk to you?" This simple mindset shift is just one of the game-changing approaches that can transform networking from an anxiety-inducing obligation into a natural, rewarding practice.

In this conversation with recruiting expert Jenna Kimball, we tackle the common fear of awkward networking and provide practical strategies anyone can implement immediately. Jenna shares her journey from being painfully shy to confidently connecting with strangers, proving that networking skills can be developed regardless of your personality type.

The discussion reveals several powerful techniques, including how to gamify your networking approach by setting achievable challenges, ways to re-engage your existing network without feeling intrusive, and conversation prompts that create meaningful dialogue instead of awkward small talk. Perhaps most valuable is Jenna's four-word magic phrase—"keep me in mind"—which opens doors without putting pressure on either party.

We also explore the fascinating concept that third-level connections (people you barely know) often facilitate major life opportunities, from job offers to significant relationships. This insight transforms networking from a self-serving activity into an exciting opportunity to build a web of connections that might change your life in unexpected ways.

Whether you're an entrepreneur seeking clients, a job seeker looking for opportunities, or simply someone who wants to build a stronger professional community, this episode provides actionable strategies to make networking feel natural and productive. By approaching connections with genuine curiosity and a service mindset, you'll not only build a stronger network but also enjoy the process along the way.

Don't miss our upcoming workshop "Five Ways to Network Without Being Awkward" on April 23rd at 1:30pm Central Time. Sign up through the link in our show notes to attend live or receive the replay after the event.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup