What do we want the overall customer experience to be like? How do we want this person to be welcomed if they happen to walk into our business? Because we want that experience to be consistent. That’s another important aspect of this. The businesses that really consider their customer experience want to make sure that […]

Over the years, I have met some exceptional performers who still struggle to get enough customers. It’s not a function of who they are as people. It’s also not a reflection of their work. It’s not even a mindset issue. It’s about the fact that being exceptionally good at what you do, and being able […]

Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is it going to be about the customer? And how do I convey that in terms of my company name, my logo, my brand, and any […]

When we think in terms of creating persuasive communication, it’s really important to consider the flow. What is the flow of the communication? In what order are you asking these questions and having these conversations? Are you leading with the pitch? Because if you’re leading with the sales pitch, then that’s not going to work […]

When I think in terms of turning leads into loyal customers, what is that first contact? And I know we’ve talked about that in a number of podcasts. And then from there, what is the desired path that we want them to take with us, that we want to take with them, right? Without some […]

With strategic networking, you can make some initial decisions about who you think you’d like to target. Then it’s a matter of saying, “okay, where do these people congregate?” Identifying exactly where they are. Are they online? Are they offline? Most likely they’re doing both. But if they are online, where’s the best place to […]

There are a lot of people who aren’t quite sure where they are with the whole business growth thing vs. just maintenance. Some people are content where they are. And if you’re okay with just maintaining, then none of this applies to you. Right? You’re not required to grow your business if that’s not where […]

There are so many situations where inadequate product knowledge, damaged reputation, and inefficient or poorly executed sales processes come from having untrained salespeople. David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will discuss the incredible cost of untrained salespeople. Welcome back, Jay. Jay: Hey, it’s such a […]