This episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in survey design. We explore the significance of well-constructed response options in enhancing data quality and the pitfalls of poorly designed ones that can lead to confusion. Our focus will primarily be on closed-ended questions, discussing the different types of scales like categorical and continuous, and how to balance the resolution of your options to capture necessary details without overwhelming respondents. Join us as we unpack strategies to make your survey options exhaustive, exclusive, and free from bias.

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

In this episode, we delve into the art of crafting effective survey questions. We discuss the importance of clear and precise wording, avoiding biases, and the impact of question formats on data quality. Learn practical tips for designing questions that yield accurate and meaningful data, whether for academic research, market analysis, or feedback collection. Join us as we explore examples and demonstrate how to refine a simple question into a well-crafted survey item. Perfect for anyone looking to improve their survey design skills!

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

This episode is a tribute and commemoration of Don Dillman, who is known for his contributions to survey methodology, particularly the development of the Tailored Design Method (TDM) for conducting surveys. The episode reflects on his work as a professor and a mentor, his impact on our careers, and his legacy. Our unscripted conversation includes personal anecdotes, discussions on his methodologies, and a reflection on Don's influence on our work.

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

In this episode of the Total Survey Design Podcast, we explore the four main sources of survey error through the engaging story of Mario, a local pizzeria owner aiming to conduct an ethical survey. We delve into coverage error, sampling error, measurement error, and non-response error, explaining how each can distort survey results. By using Mario's quest to honestly determine if his pizzeria is the best in town, we illustrate practical strategies for reducing these errors, offering listeners valuable insights into improving survey accuracy and reliability. Join us as we unravel the complexities of total survey error and its impact on survey design.

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

In this episode of the Total Survey Design Podcast, we explore the fascinating concept of sample size and its impact on survey accuracy. Discover why just about 1000 responses can represent the views of millions, debunking common misconceptions about survey sampling. We'll dive into the key parameters for calculating sample size, such as margin of error, confidence level, predicted variance, and target population size. Learn how a small, well-chosen sample can provide precise and reliable data, making large-scale surveys both practical and cost-effective. Tune in to understand the math behind the magic!

Here's a general formula commonly used for calculating sample size for simple random sampling:

𝑛=𝑍^2*𝑃*(1−𝑃)/𝐸^2

Where:
𝑛 = required sample size
𝑍 = Z-value (the number of standard deviations from the mean corresponding to the desired confidence level)
For a 95% confidence level, 𝑍≈1.96
𝑃 = estimated proportion of the population (if unknown, 𝑃 is often assumed to be 0.5 to maximize the sample size)
𝐸 = margin of error (the desired level of precision, expressed as a decimal)

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

In this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design to poor sampling, and provide real-world examples, such as misleading questions in political surveys and biased sampling in product ratings. This episode, the first in a series, aims to uncover the frequent errors in surveys that can skew data, whether by accident or intention. Tune in to learn how to spot and avoid these issues in your own survey designs.

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com

In this episode of the Total Survey Design Podcast, Seon Yup and Azdren dive into the utility of surveys and their vital role in understanding public opinion and decision-making. They share examples, like A&W's marketing mishap with their third-pound burger, and the importance of surveys in evaluating high-cost programs. From business insights to educational improvements, surveys offer invaluable data that can guide better choices and avoid costly mistakes. Tune in to learn why surveys matter and how they can transform various aspects of life and work.

"Kalimba Relaxation Music" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

A special thank you to Don Coma.

Find us online at: instagram.com/totalsurveydesign/
Contact us at: totalsurveydesign@gmail.com