• Trade Show Blind Spots: What Are You Overlooking? - TSI19.2

  • Feb 22 2024
  • Duración: 35 m
  • Podcast

Trade Show Blind Spots: What Are You Overlooking? - TSI19.2 Por arte de portada

Trade Show Blind Spots: What Are You Overlooking? - TSI19.2

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  • Resumen

  • Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords.

    So for this episode of Trade Show Insights, I invited one of my trade show BFFs to join me for a conversation that goes beyond the surface of these topics to what should be on everyone’s radar.

    You see for several years, Rich Vallaster and I have scheduled frequent touch-base calls to analyze what’s happening in the trade show industry, what’s working, and what needs to change. Now you have the opportunity to listen in as we discuss:

    • How staffing shortages at all levels can affect exhibitors
    • What show managers can do to make things easier for new exhibitors
    • Why shows need to reward loyalty for both exhibitors and attendees
    • How there’s a big disconnect around the topic of sustainability
    • When and how to put AI tools to use
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