In Episode 19, hosts Hanaa Almoaibed and Lucien Zeigler talk with Fatima Batook, a trailblazer for Saudi women in sports and the founder of Teema, the first Saudi Arabian sports apparel brand. Fatima discusses her transformative journey in the world of fitness and sports. She shares her experiences and challenges establishing spinning and fitness studios across Saudi Arabia and the region, and observations from her roles serving on various boards in the Kingdom, including the Saudi Business Women's Executive Council, the Saudi Tennis Federation, and the Al Qadisiyah Football Club.

Fatiwma delves into the changes she’s observed in the sports sector, driven by Vision 2030, and the significant role of women in this transformation. She also reflects on the challenges of creating opportunities for women to participate in sports and the support from the society.

The conversation also touches on the grassroots efforts to engage young Saudis in sports, the developments within the Saudi Tennis Federation, and the remarkable progress of Al Qadisiyah Football Club. Fatma emphasizes the collaborative efforts between the government and private sector to formalize the sports sector through new regulations and laws.

Watch the conversation here with Fatima on YouTube:

https://youtu.be/ovgD7WA-Riw?si=ssVwODAlb0uyxHNr&t=1

After the conversation, Lucien and Hanaa talk about some of the latest news stories emerging from Saudi Arabia, including the Saudi reinsurance company's capital boost through a PIF subscription deal, the granting of Saudi citizenship to global talents to aid in Vision 2030, the re-establishment of the Saudi Canadian business council, and the Saudi Pro League's push to attract more international football talent. The hosts also touch on the economic revival in Saudi-Turkish relations and various initiatives aimed at bolstering trade and investment between the two nations.

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The TWENTY30 is the first bi-weekly English program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters.

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