We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing.

Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact of personal branding.

The conversation covers practical strategies for positioning your brand, creating engaging content, and balancing personal and business narratives.

We also cover the elephant in the room - AI - we talk about the limitations of AI in storytelling and the significance of quality over quantity in marketing efforts.

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

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This podcast has been produced and edited by Snappystreet Creative