• Transforming Customer Experience Through Digital Innovation with Kerry Macca

  • Jul 10 2024
  • Duración: 22 m
  • Podcast

Transforming Customer Experience Through Digital Innovation with Kerry Macca

  • Resumen

  • In this episode of InsHER, I interview Kerry Macca, Founder of KM Consulting, who brings three decades of insurance experience with a special focus on digital transformation. Kerry shares her passion for the insurance industry, emphasizing how it empowers her and others to make a positive impact on people’s lives by providing customers with peace of mind. She finds fulfillment in helping clients navigate complex challenges and believes in the potential of technology and innovation to transform the industry. Kerry discussed how her expertise in risk assessment and policy structure led her to enterprise technology providers, where she discovered the exciting potential of tech and innovation.

    Kerry addressed the current perception of the insurance industry as complex, impersonal, and transactional, advocating for a shift towards empathy and support during the most challenging times of clients' lives. She underscored that insurance goes beyond policies, focusing on people and their well-being, and the promise of making consumers whole again after a loss. Kerry champions service-oriented practices, excellent customer service, and transparency, emphasizing the importance of educating consumers before they file a claim. She explained how the integration of technology and data is transforming the industry, enabling companies to focus on value-added activities and improving customer experiences. Kerry also highlighted the need for diversity in the tech talent pipeline and the importance of women having mentors who resemble them, to inspire the next generation of leaders in the insurance and tech fields.

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