Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the benefits and challenges of moving away from traditional paid advertising to a more sustainable, organic approach. This episode discusses proven strategies for leveraging content marketing, SEO, social media, and community engagement to drive results.

Kerry and Jimmy share real-world experiences and actionable insights to build a robust marketing stack that reduces costs and enhances your brand's authenticity and connection with your audience. They delve into how integrating organic methods into your existing strategy can become a transition point and the importance of measuring and tracking your marketing mix.

Kerry and Jimmy’s Words of Wisdom: "The best way to transition from paid to organic marketing is to utilize lead attribution to measure your strongest sources and adjust accordingly. Once you feel that you are bringing in a respectable number of prospects through your organic channels, start pulling back on your weakest paid source to divert that traffic to your other channels. You will be surprised to see how lead flow reroutes organically as you cut those paid paths out of the mix.”

Resources: Dominate Your Digital Footprint