Struggling to make social media work for your commercial real estate business? You’re not alone—many professionals are still figuring out how to thrive in the digital landscape. If you’ve been focusing only on sales and missing out on the critical aspect of building relationships online, this episode is exactly what you need to rethink your approach.

In this episode, Aviva sits down with Mo Regalado, CEO and founder of Movo Media Marketing. Mo takes us through her journey from radio voiceovers to helping commercial real estate professionals dominate on social media. Tune in to discover the secrets of effective social media marketing and learn how to make your brand stand out in a crowded digital world.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The importance of relationship-building over sales in social media marketing.
• How to tell engaging stories that resonate with your audience.
• Practical tips on creating compelling content and maintaining a consistent social media presence.

Chapters
00:00 Introduction and Background of Mo Regalado
02:55 Marketing in Commercial Real Estate: Relationships and Community
08:04 The Power of Storytelling in Marketing
10:28 The Misconceptions and Challenges of Marketing in Commercial Real Estate
12:41 The Shift towards Brand Building in Commercial Real Estate Marketing
14:14 Trends in Social Media Marketing for Commercial Real Estate in 2024
15:49 The Success Story of Bob Knakal: Leveraging Social Media in Commercial Real Estate
21:47 The Importance of Authenticity in Social Media Marketing
25:18 The Challenges and Rewards of Social Media Marketing
28:05 Dealing with Negative Feedback and Controversy on Social Media
31:53 Conclusion and Where to Find Mo Regalado

Connect with Mo Regalado:
Website: movomediamarketing.com
Instagram: @movomediamarketing / @the_moregalado
X: @MovoProduction / @TheMoRegalado
LinkedIn: Mo Regalado

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