Join Nate Matherson as he sits down with Turner Novak for the fifty-ninth episode of the Optimize podcast. Turner is the founder of Banana Capital and host of The Peel, one of Nate's favorite podcasts. Turner is an investor known for his insightful and often humorous takes on startups, tech, investing, and the stock market. He has built a significant following on Twitter, where he shares memes and insights. In today's episode, Nate and Turner explore topics like starting a podcast, growth strategies, and social media marketing. He explains how he uses the podcast to meet new people, support portfolio companies, and generate ad revenue. Turner also discusses the importance of creating engaging content and shares tips on making a podcast episode interesting and educational. Listen to hear why he suggests using a podcast for customer conversations and building a strong personal brand. In this week’s deep dive, Turner shares everything you need to know about leveraging social media for podcast distribution and growth. Turner gets tactical, sharing examples of how to create effective thumbnails and titles and use multiple platforms for maximum reach. Rounding out the episode, Turner and Nate cover topics like the challenges of starting a podcast for startups, the importance of founder-led content, and the evolving landscape of social media marketing. Closing the episode is our popular lightning round of questions!

Learn More About Turner Novak:
Turner is the Founder and General Partner of Banana Capital, an early-stage venture capital firm. Turner is also the host of The Peel, a podcast for founders and technologists.

LinkedIn: https://www.linkedin.com/in/turnernovak/
Banana Capital: https://www.bananacapital.vc/
The Peel: https://www.youtube.com/@ThePeelPod