The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:23 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:20:55 Content Spotlights

ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/

PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk

00:41:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:47:34 Marketing Tech and Apps

ROGER: It’s all about video production and AI

Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/

Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing

PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries

00:58:15 Film Marketing

The DESCENT (2005)

Directed by: Neil Marshall

Written by: Neil Marshall

Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters.

A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators.

We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:11:56 Content Spotlights

ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/

PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/

00:26:54 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:34:13 Marketing Tech and Apps

ROGER: It’s all about summer travelling...

Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html

Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/

PASCAL: It’s all about updates from our favourite platforms:

Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download

Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog

00:43:37 Film Marketing

THE DAY AFTER TOMORROW (2004)

Director: Roland Emmerich

Writers: Roland Emmerich, Jeffrey Nachmanoff

Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm

Music by: Harald...

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:28 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:21 Content Spotlights

ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/

PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks

00:33:16 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:41:11 Marketing Tech and Apps

ROGER: It’s all about quitting Adobe Creative Cloud:

Replace PhotoShop - Photopea: https://www.photopea.com/

Replace Audition - Audacity: https://www.audacityteam.org/

Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve

PASCAL: It’s all about new and free products from Adobe:

Adobe free social media scheduler https://new.express.adobe.com/schedule

Adobe free podcast recording and editing solution https://podcast.adobe.com/studio

00:53:50 Film Marketing

AN OFFICER AND A GENTLEMAN (1982)

Director: Taylor Hackford

Writer(s): Douglas Day Stewart

Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr

Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.

We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and...