No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community.

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If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.

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Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon space through franchising. He discusses the world of franchising, including its components and how to get into it successfully. Drawing from his experience and knowledge, Fred offers valuable insights and proven strategies for individuals wanting to get into franchising. Fred also touches on effective marketing models, the marketing funnel, local advertising, and more. Tune in and hear how haircuts have made Fred Punk one of the most successful franchisees and entrepreneurs.

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