In the episode In The Club powered by Club Colors, we are joined by Krista Balogh from the University of Vermont (UVM) to explore her multifaceted role as the Associate Athletic Director. The conversation covers the unique responsibilities associated with managing external relations, including communications, marketing, ticketing, special events, and licensing. Krista discusses UVM's distinctive mascot, the Catamounts, and their historical significance. The discussion also delves into the charm of Burlington as a quintessential New England college town and the interplay between athletics and academics in shaping a university's brand. Krista shares insights into UVM’s sustainability efforts and the meticulous process behind their recent brand refresh. She emphasizes the importance of patience, communication, and stakeholder engagement in successfully navigating a rebranding initiative.

KEY TAKEAWAYS

• Role of External Relations: Understanding the critical role of external relations in balancing athletics and academics to promote the university brand.
• Unique University Branding: The history and significance of the Catamounts as a mascot and the unique traditions that contribute to UVM's brand.
• Community and Culture: The importance of community, collaboration, and campus traditions in building a cohesive university identity.
• Sustainability Efforts: UVM's commitment to sustainability and how it influences product sourcing and university operations.
• Rebranding Process: Insights into the challenges and strategies involved in a university-wide rebranding initiative.
• Effective Partnerships: The value of partnerships with companies like Club Colors to streamline licensing and marketing processes.

QUOTES

• "Athletics is the heartbeat of the university brand, connecting with both the campus and the larger community."
• "The Catamounts are more than a mascot; they embody the spirit and history of UVM."
• "Our sustainability efforts are not just a trend but a core part of our university's mission and operations."
• "A successful rebranding requires collaboration across all university departments and clear communication of new brand elements."
• "Building relationships and ensuring authenticity in partnerships are key to promoting and protecting the university brand."

Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/

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