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Never Been Promoted Podcast with Thomas Helfrich

Matt Watson, founder of Full Scale and serial entrepreneur, joins Thomas Helfrich to talk about his entrepreneurial journey, his approach to building software development teams in the Philippines, and the lessons he’s learned from scaling multiple companies. Matt provides invaluable insight into navigating international business challenges, scaling SaaS businesses, and the evolving role of AI in tech.

About Matt Watson:

Matt Watson is a serial entrepreneur and founder of Full Scale, a company that provides affordable software development services by leveraging talent in the Philippines. With over 300 employees, Full Scale serves a variety of clients, including large enterprises. Before Full Scale, Matt founded and exited multiple SaaS companies, including VIN Solutions, which was sold for $150 million in 2011. His entrepreneurial journey includes deep expertise in scaling businesses, building effective teams, and navigating the challenges of international operations.

In this episode, Thomas and Matt discuss:

• The Origins of Full Scale: Matt explains how Full Scale was born out of necessity when he couldn’t afford to hire software developers locally. He shares the challenges of setting up a business in the Philippines and how his company grew to 300 employees, providing software development services to global clients.
• Building an International Business: Matt dives into the complexities of setting up a business overseas, from navigating government bureaucracy to managing operations remotely.
• Leveraging Inbound Marketing and LinkedIn for Growth: Matt talks about the success of using LinkedIn and content marketing to generate inbound leads for Full Scale.
• Navigating Multiple SaaS Ventures: Matt shares his experiences from building and exiting multiple SaaS companies, including VIN Solutions and Stackify.
• The Future of AI in Tech: Matt provides his thoughts on the role of AI in software development and content creation, discussing how AI tools like ChatGPT have changed the game for developers and content marketers.

Key Takeaways:

• International Business Isn’t Easy, But It’s Worth It:
  Setting up a business in another country comes with many challenges, but it can be incredibly rewarding if done right. Matt’s experience in the Philippines shows how international talent can help scale businesses at a fraction of the cost.
• Consistency and Content Drive Leads:
  Matt emphasizes the power of consistency in posting on LinkedIn and using content marketing to drive inbound leads. He has built a strong following and generated business through thought leadership and regular engagement on the platform.
• AI is Changing the Game in Tech:
  Matt believes that while AI is revolutionizing industries, businesses need to be careful about building products that are merely thin wrappers around AI tools like ChatGPT. The real value lies in integrating AI into workflows to solve real business problems.

"You need rock star requirements, not just rock star developers. The hardest part of software development is getting the requirements right." — Matt Watson

CONNECT WITH MATT WATSON:

Website: https://fullscale.io/
LinkedIn: https://www.linkedin.co

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