Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.

Key Takeaways:

- The Six Ps of PR

- How Brad built his agency without a traditional background in PR

- The secrets to successful affiliate marketing

Episode Timeline:

2:20 The 2009 blog boom

4:30 Brad built the website he wanted to see

6:30 Well Spent could never happen in 2024

7:30 Is the counter-culture dead?

9:55 Harnessing the power of blog rolls

11:45 How COVID grew the affiliate market

13:30 How bigger publications warned up to affiliate posts

16:20 Building a brand people want to be part of

20:30 What Brad had to learn about the PR world

23:30 Where other agencies get it wrong

25:20 Brad's Six Ps of PR

27:20 The product that shocked Brad

This episode’s guest:

• Brad Bennett

• BDBCreative on LinkedIn

• BDBCreative on Instagram

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