• Unconventional Business

  • De: HubSpot
  • Podcast

Unconventional Business Por arte de portada

Unconventional Business

De: HubSpot
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  • Resumen

  • The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
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Episodios
  • A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth

    A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth
    Jul 22 2024
    With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born out of a desire for sustainability, this iconic Australian brand has revolutionised the way we think about eco-friendly products. As a trailblazer in the sustainability space, Abigail discusses the changing landscape of consumer attitudes towards reusables and the challenges and triumphs of creating a whole new category. She shares valuable insights into the power of authentic brand messaging, fostering customer loyalty, and the importance of internal accountability in driving meaningful change. Listeners will gain valuable lessons on resilience, effective leadership, and unwavering dedication to a vision, even when the road to success isn't paved with immediate financial gains. Key Episode Moments: KeepCup’s origin story - what first sparked the idea Abigail's transition from running cafes to founding a sustainable business Developing a prototype and pitching to businesses Winning KeepCup’s first ever contract Market acceptance and the role of early adopters in promoting reusable cups Influencing consumer behaviour and starting a movement Navigating the pandemic with KeepCup's digital pivot, adapting to changing market dynamics Ongoing product innovation Expanding KeepCup into other countries - market entry strategies and experiences in international markets Maintaining brand integrity and market relevance amid increasing competition in the reusable cup space Staying true to the brand’s vision and building a genuine for-purpose business Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    34 m
  • Building the Future of Brand Tracking: What it Takes to Drive Growth, Innovation and Scale with Tracksuit’s Connor Archbold

    Building the Future of Brand Tracking: What it Takes to Drive Growth, Innovation and Scale with Tracksuit’s Connor Archbold
    Jul 8 2024
    Historically, brand tracking and market research have remained exclusive to large corporations with budgets exceeding $100,000. But what if businesses of all sizes had an affordable way to prove the value of investing in brand? That was the question co-founders Connor Archbold and Matt Herbert asked themselves before starting Tracksuit in 2021 to democratise market research. Within three years, the rapidly growing start-up has hit an annual recurring revenue of more than $10 million, demonstrating the market’s appetite for affordable brand analytics. In this insightful conversation, Connor shares his candid views on the start-up environment in Australia and New Zealand, unveils Tracksuit’s ambitions to achieve unicorn status, emphasises the increasing significance of brand awareness, and reveals the secret sauce of accelerating growth in the early days. Whether you’re a marketer, entrepreneur or business leader you’ll walk away with insights, inspiration and practical advice from this episode. Key episode moments: Exploring Connor's transition from lawyer to tech co-founder and what led to the birth of Tracksuit The start-up ecosystem in Australia and New Zealand The role of brand tracking in modern marketing The importance of brand awareness and full funnel marketing in both B2B and B2C Legacy brands and the power of reinvention Case studies such as Heaps Normal and Eucalyptus, showcasing the power of brand tracking on business decisions and growth How AI will impact the future of brand Sustainable growth for start-ups - why focusing on community building and customer engagement is crucial Embracing non-scalable strategies, and the evolving leadership challenges in a growing company Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    52 m
  • The Scoop on Gelato Messina’s Remarkable Success: How to Build a Brand Identity and Redefine CX with Declan Lee

    The Scoop on Gelato Messina’s Remarkable Success: How to Build a Brand Identity and Redefine CX with Declan Lee
    Jun 24 2024
    What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next. Key Episode Moments: Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand The Gelato Messina story - early days and things falling into place Vertical integration and buying a dairy farm Redefining customer experience at every level Pushing the limits of brand stretch and collaboration Embracing creativity and innovation in product development The importance of balancing a good product with a great experience Building a winning culture for employees Addressing competition and imitation in the market Plans for international expansion and regional growth Proactive community engagement and customer service focus to build brand advocates Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    42 m
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