In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the different ways you can use audience research, and what's on the horizon for Sparktoro v2.

The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

Discussion Points:

• Who are your listeners - Sparktoro
• TikTok vs other platforms, its follower-ship
• How to view your audience data
• Interesting cross-over marketing - Legos and D&D
• Differences between ‘sources of influence’
• Twitter listened to its users and responded
• Use the words your customers use to describe your product
• Start with surveys of your email list
• What’s on the horizon for SparkToro?

Resources:

Rand Fishkin LinkedIn

SparkToro

Angela Hollowell LinkedIn

Email us at Castos

Castos Website