In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

In Episode 26, Part 1, we defined SEO, discussed how it increases traffic to your website, and how to research and select the "keyphrases" to target on your digital marketing channels.

Listen to Episode 27 for Part 2 of this discussion and learn how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://placentric.com/ep27/.

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Take action!

• Review the website platform, or content management system (CMS), used for your website and determine how to use the elements needed to optimize your site and its pages for maximum traffic from organic search results.
• Then, email admin@placentric.com with your findings and get a quick evaluation.

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