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Imagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull.

With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain private credit fund manager, is bridging Web2 and Web3 capital. We explore their mission, the recent $10 million investment from Plume, and the challenges of attracting Web3 investors accustomed to sky-high returns.

Shifting gears, we explore the journey from junior roles to executive positions, highlighting the importance of strategic thinking, team building, and effective delegation. Tavia provides invaluable insights into the evolving landscape of Web3 marketing platforms, focusing on the challenges of tracking and segmenting user data.

We also discuss the future of marketing through user-segmented wallet targeting and the innovative efforts of MetaCR. The conversation delves into the necessity of data-driven decision-making, maintaining brand alignment, and fostering trust through transparency and responsible communication.

Finally, we navigate the sustainability of the Web3 industry, examining the success of Tap and Earn games on platforms like TORN and Telegram. Tavia emphasizes the importance of discerning enduring value projects from fleeting trends, underscoring the potential of tokenizing private credit funds.

To wrap up, we feature an engaging chat with Tavia, who shares professional insights and the significance of connecting with your network for ongoing growth. Don't miss this episode packed with wisdom and actionable advice for anyone interested in the future of private credit in Web3.

This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/understanding-private-credit-and-its-role-in-the-web3-landscape-with-tavia-wong-cmo-at-credbull/

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