• Understanding the Importance of Data Health in Salesforce

  • Jul 18 2024
  • Duración: 35 m
  • Podcast

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Understanding the Importance of Data Health in Salesforce

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  • Today on the Salesforce Admins Podcast, we talk to Mehmet Orun, GM and Data Strategist at PeerNova. Join us as we chat about why data health is easier than you think and what you can do to get started. You should subscribe for the full episode, but here are a few takeaways from our conversation with Mehmet Orun. Healthy data drives business outcomes We talk a lot about getting your data ready for AI, but there’s a simpler question you need to ask yourself: is your data driving business outcomes? After all, AI insights are only as good as the data they’re based on. That’s why I’ve been looking forward to this episode with Mehmet Orun. He recently gave a presentation about all this and more, entitled “Harnessing AI: Strategic Planning & Data Best Practices for Salesforce Success,” and I was able to grab him for a quick conversation how you can improve data health in your org. Questions for a foundational data health check If you’re cooking, you want to make sure that you have the basic ingredients and enough space on your countertop. And the same is true with your org. You need to have your data health squared away before you can cook up something tasty. For Mehmet, a foundational data health check starts with asking three questions: Do you have any objects that are close to or past their limits? Are you retaining too much data in your CRM that you don’t use? Do you have unintentional duplicates in your solution and do you know where they come from? You want to zero in on which data matters for which specific business need. You don’t need it to be perfect, you just need a solution that is good enough to do what you want it to do. How to get started with data cleanup Every org is going to have some duplicates, and Mehmet recommends thinking through a few things about how data works in your business before you merge everything. Is there a business reason to have duplicate records? Do you have other information in objects or fields that can help you decide whether to match or merge? Above all, Mehmet wants you to know that obtaining good data health in your org isn’t as difficult or time consuming as it sounds. There are free data profiling tools on AppExchange that can help you get most of the way there. So what are you waiting for? There’s a lot more great stuff from Mehmet about what to look for when you’re doing a data health checkup, so be sure to listen to the full episode. And don’t forget to subscribe to hear more from the Salesforce Admins Podcast. Podcast swag Salesforce Admins on the Trailhead Store Learn more Video: Harnessing AI: Strategic Planning & Data Best Practices for Salesforce Success Podcast: Why Clean Data Is Non-Negotiable in the AI Era with Lizz Hellinga Admin Trailblazers Group Admin Trailblazers Community Group Social Connect with Mehmet: https://www.linkedin.com/in/mehmetorun Salesforce Admins: @SalesforceAdmns Mike on Threads: https://www.threads.net/@mikegerholdt/ Mike on Tiktok: https://www.tiktok.com/@salesforce.mike Mike on X: @MikeGerholdt Full show transcript Mike: We talk a lot about data readiness and getting ready for AI, but let's take a step back. Is your data really driving business outcomes? So that's what we're going to talk about today on the podcast, and I am bringing in Mehmet Orun, who is the GM and Data Strategist at PeerNova. I mean, just looking through his LinkedIn profile, he has a ton of publications and a ton of patents. I actually don't think I've ever had anybody on the podcast that has had patents. And I should have asked him about that. So spoiler, I don't ask him about patents. But we're going to talk about getting your data ready to drive business outcomes. You know what? Even if you're not ready to use AI, this is still a good podcast for it. So with that, let's get Mehmet on the podcast. So Mehmet, welcome to the podcast. Mehmet: Thank you, Mike. It's a true pleasure to be here. Mike: Yeah, well, you ran into colleague of mine at World Tour London. And well, I mean everybody's talking to AI and you're talking to AI and data. But before we get into that, why don't you give me a little bit of a brief history of how you got into the Salesforce ecosystem? Mehmet: So before I was a partner, I was a Salesforce employee. Before I was an employee, I was a customer. I worked for Genentech, which is a biotech company, for a period of time. And what was interesting about Genentech was our CEO was a scientist. We looked at problems like they were clinical trials. You formed a hypothesis. In a safe way, you chose to assess if that hypothesis was going to be true or not. And then we would look at how can we solve it at greater scale. What that meant was when we were getting ready to launch a new set of products, and the enterprise architecture was going to be shifting from 150 or so disconnected applications, this is 20 years ago by the way, and the story today may sound much the same for many customers and...
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