About the Guest:

Katrina Douglas is a seasoned marketing professional who has built a robust reputation in the field. Known for her strategic thinking and ability to evolve and adapt in various areas of business, Katrina has followed a formal path to success, with a solid academic background in business management and marketing. Katrina is not only passionate about her craft but also intertwines her business acumen with her faith, believing that business can be a ministry in the marketplace.

Episode Summary:

In this insightful episode, Katrina Douglas engages in a captivating conversation filled with personal anecdotes, a deep dive into the intersection of faith and business, and the evolution of her career in marketing. From the onset, the discussion sparks intrigue as Katrina recounts the pivotal moments that led her to choose marketing as her career path. The introductory tone is reflective and motivating, hinting at the intertwining journey of personal growth, entrepreneurship, and the inherent challenges within.

Following a heartfelt glimpse into Katrina's early motivations, the episode then unfolds into a candid exploration of the role that faith and support networks have played in her life. The conversation casts a light on decisive moments, such as returning to university post-maternity and facing financial adversity, revealing Katrina's resilience and strategic mindset. Key themes throughout include the value of entrepreneurship within the church community, the importance of sound business practices, and the synergistic relationship between faith and enterprise.

Key Takeaways:

• Katrina Douglas' journey into marketing was driven by her passion for business and the desire to provide for her family amidst challenging circumstances.
• Support systems, such as family and faith, played a crucial role in her ability to persevere and succeed against the odds.
• Entrepreneurial thinking and business acumen can and should coexist harmoniously with spiritual leadership within the church.
• Katrina emphasises that true faith in business involves action and partnership with God, not passivity.

The conversation underscores the importance of churches embracing sound business principles and marketing strategies to further their mission and financially sustain their communities.

Notable Quotes:

"For me, it was just like, I don't really know how this is going to work, but I know I need a date to get back to school."

"I've always wanted to finance the gospel. I always want to finance social good. You need money to make stuff happen."

"Marketing is just being known, liked, and trusted enough for people to engage with you."

"God is our CEO fundamentally. But that doesn't mean that we shouldn't cultivate and develop these skills."

Resources:

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