In this episode of Beyond the Horizons, host Pete Roythorne sits down with Stefanie Hammond, sales and marketing Head Nerd at N-able, to discuss effective sales and marketing strategies for Managed Service Providers (MSPs). With over 20 years of experience in the industry, Stefanie shares insights on overcoming common challenges like new customer acquisition, differentiating services, and developing a robust go-to-market strategy. Whether you're a small MSP struggling to find new clients or a larger provider looking to streamline your sales process, this episode is packed with practical tips and expert advice to set your business up for success.

Stefanie cover the following areas:

• Common Obstacles in Customer Acquisition

• Importance of Differentiating Your MSP

• Hiring for Growth: Account Managers vs. Sales Executives

• Setting Clear Sales Goals and Expectations

• Working On vs. In the Business

• Tools and Tactics for Lead Generation

• Creating a Roadmap for MSP Growth

• Effective Strategies for Closing More Deals

• What KPIs to Measure When It Comes to Evaluating Your Progress

Download Stefanie’s White Paper, The MSP’s Guide to Winning at Sales and Marketing here.

You can also keep up to date with Stefanie’s and the other Head Nerds’ latest Boot Camps, here

If you want more Sales and Marketing tips for your MSP, you can check out Stefanie’s blogs, here