Curious about how to turn corporate burnout into entrepreneurial success? Join us as Jonathan, CEO of Smart Shark, shares his journey from corporate fitness to becoming a business growth consultant. Discover how his marketing passion and our shared fitness backgrounds have shaped our current ventures.

In this episode, Jonathan also reveals his unexpected shift from marketing services to book publishing. Learn how a mastermind experience transformed my view on authoring a book and the role his wife Renee played in the journey. We discuss mastering SEO, keywords, and categories to achieve bestseller status, and how writing a book can boost your business authority. Jonathan and I also explore how a book can be a game-changer for personal and professional growth, offering strategies and inspiring stories, including that of Marilyn, a cancer survivor turned gym owner. Plus, get valuable self-publishing insights and a free course from Jonathan. This episode is packed with practical advice and inspiring stories to fuel your entrepreneurial dreams. Don’t miss out!

NOTABLE QUOTES
"I put my value on my time to do what I want, when I want, with who I want." – Jonathan
"I'm going to work just as hard, no matter whether it's for someone else or for me. Why the hell am I not doing it for me? Why am I settling for pennies of my worth because I'm afraid to go into the unknown?" – Jonathan
"Everything I have done has come with the sole purpose of serving our people." – Jonathan
"Every single business owner coach, [and] consultant…, needs a CRM. You need a system that is going to help keep your business streamlined." – Jonathan
"We guarantee bestsellers for the authors we work with." – Jonathan
“Publishing the book is what's allowed me to speak on stage, get on podcasts, get featured [in] multiple publications…, and really build my authority as the expert in what I do." – Jonathan
"If your goal is to grow your authority…, having a book is going to separate you. I do not care what industry you're in." – Jonathan
"Data and being in the ability to get people's attention—those are the highest value points. It's actually higher than oil." – Jonathan
"The best way to sell coaching? Give them a taste of it." – Jonathan
"Bring out that story." – Philip
"The outline is what's going to make or break your book-creating experience." – Jonathan
"What I have found to be the most effective for CEOs and high-performing business professionals is to record yourself telling the story and then having that audio transcribed…, and then that becomes… your first draft." – Jonathan
"Done is better than perfect." – Jonathan
"You want [your book] to be digestible…, something that people can very easily read." – Philip

RESOURCES
Jonathan
Smart Publishing Course: https://go.thesmartshark.com/smart-publishing-course
Podcast: https://podcasts.apple.com/us/podcast/real-talk-with-real-business-pros/id1682791579
Website: https://smartmarketingmastermind.com/
LinkedIn: https://www.linkedin.com/in/jonathan-lautermilch-a0512181/
Facebook: https://www.facebook.com/jonathan.lautermilch/

Philip
Digital Course: https://www.speakingsessions.com/digital-course
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

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