• Unlocking Revenue Opportunities Through Win-Loss Analysis

  • Apr 19 2024
  • Duración: 33 m
  • Podcast

Unlocking Revenue Opportunities Through Win-Loss Analysis Por arte de portada

Unlocking Revenue Opportunities Through Win-Loss Analysis

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • 💡Stu Perlmeter, founder of 1st Resource, Janet Flesch (Practice Lead), and Kelly Eisner (Interview Analyst) discuss the power of qualitative win-loss analysis. They reveal insights on buyer journeys, pricing, sales streamlining, product development, and marketing improvement. Storytelling and buyer trust are key revenue drivers.💡

    "When done properly, win-loss analysis can deliver deep and surprising insights that help build the roadmap to winning more and the success that every marketing and sales organization strives for." - Stu Perlmeter

    The win-loss analysis offers qualitative insights into the buyer journey and decision process, which is particularly beneficial in complex B2B sales. Through one-on-one interviews, it uncovers competitive insights, pricing concerns, sales process improvements, and product development opportunities. This method fosters open dialogue, allowing buyers to share experiences and inform marketing strategies by validating target segments and refining positioning and messaging.

    Follow Stu Perlmeter on LinkedIn

    Follow Janet Flesch on LinkedIn

    Follow Kelly Eisner on LinkedIn

    Follow host Steve MacDonald on LinkedIn
    Más Menos
activate_primeday_promo_in_buybox_DT
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Unlocking Revenue Opportunities Through Win-Loss Analysis

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles