Join Kelli Hayes Smith and Jonathan Morris of Legato host as they explore the exciting possibilities of becoming a travel agent in today's vibrant market. Together, they dispel the myth that succeeding as a travel agent is a thing of the past and affirm that it's absolutely achievable. Discover the immense value that travel agents bring, especially to millennials who appreciate their expertise and personalized service.

They dive into the challenges new agents face, such as industry fragmentation and the importance of finding a niche. They also emphasize the power of community over competition and the necessity for agents to embrace technology and deliver exceptional service.

Travel agent, becoming an agent, market potential, value of travel agents, specialization, industry fragmentation, community over competition, technology, exceptional service

• Becoming a travel agent is still a viable and rewarding career choice.
• Millennials highly value the expertise and personalized service travel agents provide.
• Specializing in a niche can help agents distinguish themselves and deliver superior service.
• While the industry is fragmented, leveraging technology and systems can help navigate this complexity.
• Embracing collaboration and fostering community over competition is key to success.
• Providing excellent service and staying adaptable to new technologies is essential to meet the needs of modern travelers.

Chapters

00:00 - Introduction and Background 01:20 - Is it Still Possible to Become a Travel Agent? 03:10 - The Value of Using a Travel Agent in Today's Market 09:48 - Navigating the Fragmented Travel Industry 13:09 - Specializing in a Niche to Stand Out as an Agent 19:21 - The Importance of Collaboration and Community in the Travel Industry 28:22 - Avoiding MLM Agencies and Ensuring Data Security 34:01 - Choosing the Right Host Agency and Training