In today’s episode, we’re joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations.

Key Takeaways:

(02:38) The role of journalistic researchers in tracking eCommerce trends.

(03:15) Evolving trends in B2B eCommerce with digital transformation.

(05:20) The lengthy and detailed buyer's research process in B2B transactions.

(07:19) The concept of unified commerce as a holistic approach to customer engagement.

(10:24) The fundamental eCommerce mission across different organization sizes.

(11:58) The importance of appropriate technology and strategy for B2B sellers.

(15:51) The current state and future potential of AI in eCommerce.

(22:37) Challenges faced by businesses in adopting composable eCommerce technologies.

(25:31) The urgency of having ready data and platforms for effective eCommerce engagement.

(29:49) The diversity of needs in B2B eCommerce, ruling out a one-size-fits-all solution.

(32:00) Advice for eCommerce growth: listen to customers and serve your niche effectively.

Resources Mentioned:

Mark Brohan - https://www.linkedin.com/in/mark-brohan-86b53a93/
Digital Commerce 360 - https://www.digitalcommerce360.com/

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