In this captivating episode of the Business Class Podcast, host Stephen Ekstrom delves into the dynamic world of destination marketing with a special guest, Mark Hecquet, President & CEO of the Springfield Missouri CVB. Mark shares his remarkable journey from his roots in London to his pivotal role in shaping the tourism landscape of Springfield.

With over 16 years of experience, including a transformative tenure at Travel Butler County, Mark offers invaluable insights into the essence of leadership and community engagement. Reflecting on his career trajectory, he emphasizes the importance of nurturing growth, both professionally and personally, drawing poignant parallels between his role as a father and as a leader in the tourism industry.

Listeners are treated to an inside look at Mark's authentic approach to community integration, where genuine curiosity and sincere intentions pave the way for meaningful connections. From impromptu dining adventures to uncovering hidden gems off the beaten path, Mark and his wife embody the spirit of exploration and discovery.
As the conversation unfolds, Mark sheds light on the evolving landscape of destination marketing organizations (DMOs), highlighting the pivotal role they play in fostering economic growth and community development. With infectious enthusiasm, he champions the transformative power of tourism, positioning Springfield as a beacon of opportunity and innovation.

Join us as we journey through Mark's compelling narrative, filled with wisdom, humor, and a profound appreciation for the boundless potential of the tourism industry. This episode promises to inspire and enlighten, leaving listeners eager to embark on their own adventures and embrace the transformative power of travel.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

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