Welcome to "Digital Marketing Matters!"In this episode, we're diving deep into the groundbreaking transformation of traditional SEO brought on by Google's Search Generative Experience (SGE). Join us as renowned SEO expert and founder of a digital marketing agency, Austine Asezobor, reveals the key elements businesses need to master to thrive in this new era. Discover how SGE is reshaping the digital landscape and why branding and valuable content are now more vital than ever. Don't miss this enlightening conversation that will empower your business in the evolving digital sphere.

Time Stamps: [00:07:45] Small businesses may benefit from the rollout of SGE due to their agility and ability to target audiences. Knowing and conveying your brand, purpose, and target audience in a concise manner is crucial for search engine algorithms. Google serves its own audience first, so aligning with its criteria is essential for visibility. The traditional ten blue links are becoming less relevant.

[00:15:40] SEO is shifting towards focusing on entities/pages as assets rather than keywords. The goal is to provide concise and valuable information to users quickly, similar to platforms like TikTok, instead of having users navigate through irrelevant content.

[00:47:54] Branding is crucial for SEO as users search for specific brands, while informational queries will be handled by Google. Call to action and brand visibility are important for bottom-funnel keywords.

Connect with Austine Asezobor:

• YouTube: https://www.youtube.com/@democratizingseo
• LinkedIn: https://www.linkedin.com/in/austineesezobor/
• About Austine Esezobor: https://www.democratizingseo.com/about/austine-esezobor/