• Using Competition To Start To Define Your Brand Strategy In A Merger

  • May 2 2023
  • Duración: 21 m
  • Podcast

Using Competition To Start To Define Your Brand Strategy In A Merger  Por  arte de portada

Using Competition To Start To Define Your Brand Strategy In A Merger

  • Resumen

  • A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.


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