• Using Purpose to Find Problems, Build Solutions & Achieve Outcomes with Paul Skinner, Author of the Purpose Upgrade

  • Jan 17 2023
  • Duración: 22 m
  • Podcast

Using Purpose to Find Problems, Build Solutions & Achieve Outcomes with Paul Skinner, Author of the Purpose Upgrade Por arte de portada

Using Purpose to Find Problems, Build Solutions & Achieve Outcomes with Paul Skinner, Author of the Purpose Upgrade

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • On this week's episode of Inside Outside Innovation, we sit down with Paul Skinner, author of the new book, the Purpose Upgrade. Paul and I talk about how companies can use purpose to find better problems to solve, build better solutions, and achieve better outcomes. Let's get started. Inside Outside Innovation is podcast to help new innovators navigate what's next. Each week we'll give you a front row seat into what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us, as we explore, engage, and experiment with the best and the brightest, innovators, entrepreneurs, and pioneering businesses. It's time to get started. Interview Transcript with Paul Skinner, Author of the Purpose UpgradeBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest. Today we are talking to Paul Skinner. He's the founder of Agency of the Future, and author of the new book the Purpose Upgrade: Change your Business to Save the World. Change the World, Save your Business. Welcome, Paul. Paul Skinner: Thank you, Brian. It's a fantastic pleasure to make it onto your show for a second time. In some ways, even better than the first time because now I have some sense of what I have to look forward to. Brian Ardinger: Well, yes. Welcome back to the show. One of the reasons we wanted to have you back on is you've written another book. First time we spoke a couple years ago, your first book had just come out called The Collaborative Advantage.It was quite an interesting topic and obviously you've expanded on it. One of the things I want to ask, I've just published my first book, Accelerated and I can't imagine writing a second book. So, talk to me about that process of why did you feel a second book was important and give us a little bit of background into that.Paul Skinner: Thank you for that. And yeah, I, I certainly agree. There's so much work in writing a book that I don't think you really want to set about it until it becomes something that impinges on you so much that you can't not write it. And congratulations on your book. And my prediction is that in couple of years or so, you'll start to feel the urge.And so, I guess in my case, the second book has in some ways grown out of the legacy of the first book. So, we talked about Collaborative Advantage. I think it was episode 149, so about halfway up to where you are today. And I remember at the time arguing that many of the problems we faced in business were typically not problems we could solve on our own.Therefore, we needed to forge shared purpose with others. And I proposed collaborative advantage as a somewhat audacious fundamental alternative to the conventional goal of strategy of creating competitive advantage. Now the idea there of course, was that in competitive advantage, that you line up your resources to create a superior offering that you deliver to your stakeholders who are the seen as the passive recipients of that value.But I felt that that underestimated the value creation process and the role that all our stakeholders actively play in it. You know, people are not just consumers. You know, if we met in a Starbucks and had a chat with an economist and said, who was creating the most value around us? He might say the barista, the franchisee, the brand owner, the landlord. But he probably wouldn't say us, the customers.But actually, if I met you in Starbucks, the real attraction would be the conversation with you and the warm brown liquid would be relatively incidental. Similarly, you know, investors are not just walking checkbooks, they're people who commit to the future and can help us live up to it. You know, partners don't just have to be suppliers delivering to a contract but can define that future with us.Communities are not just markets. They're the thing that make it all worthwhile. And our shared home isn't just an asset to be exploited but is the thing that makes life and work possible. Now, if you see stakeholders as the active creators of change and the business there to empower that rather than just sort of siphoning off value, then that means you can raise your ambition.And I'd say that's a good job because if we look back to the kinds of problems we talked about on the last episode of the show that we did together, then you could say those were the good old problems, really. I mean, since then we've had the biggest global health emergency of our lifetimes, the biggest interruption to life and work as usual.We've got serious war in Europe since February of 2022. The cost-of-living crisis, energy crisis, food crisis. And so, if shared problems gave rise to the need for collaborative advantage, I believe that bigger problems gives rise to the need for a fundamental purpose upgrade. And the good news is that that can be an important source of renewal if we face up to those problems.Brian Ardinger: And that's a great ...
    Más Menos
activate_primeday_promo_in_buybox_DT
Más Menos

Lo que los oyentes dicen sobre Using Purpose to Find Problems, Build Solutions & Achieve Outcomes with Paul Skinner, Author of the Purpose Upgrade

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles